Home Motorcycle brand BAJAJ Named “Most Popular Motorcycle Brand” for 4th Consecutive Year – Business News

BAJAJ Named “Most Popular Motorcycle Brand” for 4th Consecutive Year – Business News

0






For the fourth consecutive year, Bajaj has been chosen as the ‘Most Loved Motorcycle Brand‘ and ranked among the 50 Most Loved Brands in Sri Lanka by LMD – Brand Finance Awards 2022 in the 19th edition of its annual review.

The Bajaj brand has been recognized by Brand Finance Lanka in its annual reviews since 2011 and with the introduction of this category as ‘Most Loved Motorcycle Brand‘ in 2019, 2020, 2021 and 2022.

Lakmal De Silva, Deputy Managing Director (Vehicle Sales), DPMC said: “Our 360-degree commitment to the brand, including superior and accessible after-sales service, is essential for the Bajaj brand to earn the title of “ most popular motorcycle brand”, although at the time of the award, new motorcycles had not been available in the country for more than 2 years.

To meet the needs of Bajaj brand loyal consumers for new motorcycles, David Pieris Motor Company (Private) Limited (DPMC) has recently reintroduced the Bajaj CT 100, with local added value as part of standard operating procedure for automotive manufacturing/assembly industry and automotive. Component manufacturing industry in Sri Lanka introduced by the Ministry of Industry.

The Bajaj CT 100, one of the best-selling bikes in the Bajaj family, is renowned for its fuel efficiency, durability and performance, which also makes it the ideal vehicle in today’s economic environment.

Bajaj, the world’s fourth largest two-wheeler manufacturer is popular in over 75 countries in Latin America, Africa, the Middle East, South and Southeast Asia for its range of motorcycles including CT 100, Platinum, Discover, Avengers, Pulsar, etc. DPMC has been the sole Bajaj and KTM distributor in Sri Lanka for over 4 decades.