For the third year in a row, Bajaj has become the “most beloved motorcycle brand” in Sri Lanka, according to Brand Finance Lanka, in the 18th edition of its annual review.
Bajaj, the world’s fourth-largest manufacturer of two-wheelers, is recognized in more than 72 countries in Latin America, Africa, the Middle East, South and South-East Asia for its range of motorcycles including CT 100, Platina, Discover, Avenger, Pulsar , etc.
Bajaj Motorcycles, with its affordability, fuel economy and performance, has become an integral part of the Sri Lankan landscape with a motorcycle for every segment of the market.
The Bajaj brand has been selected by Brand Finance Lanka in its annual reviews since 2011 and as “Most Beloved Motorcycle Brand” in 2019, 2020 and 2021.
“We are extremely proud to be the ‘Most Beloved Motorcycle Brand‘ in Sri Lanka for the third year in a row. We are grateful to our customers for placing their trust in Bajaj and David Pieris Motor Company (Pvt.) Ltd. (DPMC) and our employees for doing their best to be there for our customers and our communities at a time when it never mattered. Following; their dedication is reflected in the strength of our brand, ”said Mr. Lakmal De Silva, Deputy General Manager (Vehicle Sales).
Mr De Silva added: “A motorcycle is often the first vehicle an individual owns, and it is a source of pride as well as a means of transport. We have therefore ensured that our commitment to the brand does not end with sales, but focuses on the after sales services we provide throughout Sri Lanka, supported by an extensive network of over 1,400 dealers. of sales, service and spare parts, the largest in the automotive industry. “
The brand funding winner for each category is based on research where respondents provide feedback on individual brands by industry, with the highest ranking for each presented in a consolidated table. The criteria for being on the list of brands to consider, in each category, are based on Brand Finance’s brand database and historical data collected over the past 10 years.
David Pieris Motor Company (Pvt) Ltd, the country’s largest automotive company, has been the sole distributor in Sri Lanka for Bajaj and KTM for more than four decades.