Iconic British motorcycle brand BSA could be relaunched by Mahindra-owned Classic Legends by 2021
The Mahindra Group could consider relaunching the British motorcycle brand BSA, with the direct backing of Anand Mahindra, chairman of the Mahindra Group, according to the latest reports from the UK. According to an article in The Guardian, Mahindra plans to restart production at BSA company, assembling electric motorcycles under the BSA brand in the Midlands as early as mid-2021. According to the report, the relaunched BSA company will begin building shortly. a research center in Banbury to develop electric motorcycle technology, before launching internal combustion engine motorcycles, closely followed by an electric battery model by the end of 2021.
Read also: Mahindra acquires BSA motorcycle brand
BSA, or Birmingham Small Arms, was acquired by the Mahindra Group in 2016, through its subsidiary, Classic Legends Private Limited (CLPL), which manufactures and sells the revived Jawa motorcycles in India. BSA was founded in 1861 to manufacture firearms, and the brand’s metallurgical factories then turned to bicycles and then motorcycles. In the 1950s it was the largest motorcycle manufacturer in the world, but ceased production after going bankrupt in the 1970s. In the 1950s and 1960s BSA was one of the UK’s most successful motorcycle brands. most popular around the world, with Triumph, Norton and Royal Enfield.
Read also: Analysis – Why did Mahindra acquire the BSA motorcycle brand?
The new BSA company plans to start assembling traditional internal combustion engines costing between 5,000 and 10,000 GDP (between â¹ 5-10 lakh, approximately). Anupam Thareja, founder of Classic Legends Private Limited, leads the BSA brand relaunch project. Thareja initially acquired the BSA brand and plans to set up the BSA factory near the original Small Heath site in West Midlands, south-east of Birmingham. carandbike has contacted Classic Legends Private Limited for a reaction to the report. However, CLPL has yet to answer questions at the time of this story’s publication.
(Source: The Guardian)
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