Home Motorcycle brand Jawa Motorcycles: Classic Legends To Bring Jawa Motorcycle Brand Back To India Next Month

Jawa Motorcycles: Classic Legends To Bring Jawa Motorcycle Brand Back To India Next Month

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NEW DELHI: Classic Legends Pvt Ltd, part of the Mahindra Group, is expected to bring old-fashioned motorcycle brand Jawa back to the Indian market next month, a senior company official said.
The company, in which the Mahindra Group has a 60% stake, plans to unveil three products on November 15 and will play in the 250cc-plus mid-segment of the Indian motorcycle market.
“We’re looking to launch the brand with three products… We’re going to be a mid-segment player with Jawa,” Ashish Joshi, CEO of Classic Legends, told PTI here.
He declined to share details of the products that have been lined up for the introduction, however.
When asked when the Jawa models would hit the market, he replied “very soon” after the unveiling on November 15.
Jawa will enter a segment currently dominated by Royal Enfield. Other global players such as Harley Davidson and Triumph are also aiming to capture a significant part of the segment.
Classic Legends also unveiled a liquid-cooled 293cc single-cylinder engine that will power soon-to-be launched Jawa motorcycles.
The engine was developed from scratch thanks to a collaboration between the group’s R&D center in Pune and the technical center in Varese, Italy.
When developing the engine, Joshi said the brief was to “always build an engine that had Jawa DNA. Classic, but sporty”.
Commenting on the market penetration plans, he said: “At launch itself we will have around 100 dealers across India”.
These will be in subways, Tier II and III cities, Joshi added.
Bullish in the Indian market, he said in recent years, many customers have moved from the mass segment to the middle and upper end of the motorcycle segment, providing plenty of opportunities.
Jawa bikes will be deployed from the Mahindra Group’s Pithampur factory in Madhya Pradesh.
Joshi said Classic Legends will build on Mahindra’s strengths in production, sourcing and R&D for Jawa.
“What Mahindra gives us is very solid support in terms of procurement, expertise in manufacturing and R&D. All of this constitutes a very solid foundation for us,” he added.
When asked if the company plans to export Jawa motorcycles, Joshi said, “The license we have for the Jawa brand is for India and other similar markets such as Sri Lanka. , Bangladesh and the ASEAN countries. However, our main focus will be the Indian market. . ”


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