Home Motorcycle brand Mahindra Revives Iconic Jawa Motorcycle Brand With Three New Launches

Mahindra Revives Iconic Jawa Motorcycle Brand With Three New Launches

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Today’s roads in India are teeming with modern, fuel-efficient Indian and Japanese motorcycles and scooters. But, years before their assault, Jawa / Yezdi and Royal Enfield ruled the hearts of cycling enthusiasts across the country. Under the management of Eicher Motors, the future Royal Enfield had experienced a strong revival. Today the Jawa brand, which set the tone on and off the racetrack in the 1940s to 1980s, is now resurrected in India by Anand Mahindra.

Mahindra & Mahindra had obtained the license to manufacture and sell Jawa motorcycles in the Indian subcontinent in 2016. Two years later, it is ready to win back the hearts and cult following.

Classic Legends, the M&M subsidiary unveiled three new motorcycles on Thursday under the Jawa brand. Two of them, the Jawa, named after the iconic motorcycle, and the Jawa Forty Two, will go on sale soon, while the bespoke Jawa Perak will launch at a later date.

The Jawa and Jawa Forty Two were priced at Rs 1.64 lakh and Rs 1.55 lakh, respectively, excluding showroom. Reservations for these bikes open November 15 online at jawamotorcycles.com and deliveries will begin early next year.

The Jawa Perak was sold for Rs 1.89 lakh excluding showroom, but it will go on sale at an unspecified later date.

The Jawa motorcycle brand was born in Czechoslovakia. They were first imported to India, but later the Ideal Jawa company started selling motorcycles under license in the country from the 1960s, first under the Jawa brand and later under the Yezdi brand.

Much like the icons of yesteryear, Jawa motorcycles have the authentic Jawa character that balances performance, capacity and quality. They have a retro style, they are simple, robust and classic but sporty, and equipped with modern technology, which includes an all new 293cc liquid-cooled single cylinder engine that meets BS-VI emission standards, a gearbox six-speed and front disc brakes with ABS among others.

The Perak will be powered by a 334cc liquid-cooled single-cylinder engine.

“It is rare to have the opportunity to resuscitate a legend. Jawa is an authentic and iconic brand that represents the desire and desire in all of us for freedom and adventure, ”said Anand Mahindra, President of the Mahindra Group.

The price of Jawa motorcycles will place them heavily in the mid-capacity segment, dominated by Royal Enfield for years. The maker of the iconic Bullet and Thunderbird motorcycles will be Jawa’s biggest competition in India.

Royal Enfield sales accelerated 23% year-on-year to 820,492 units in 2017-18. Between April and October of this year, sales increased 11% to 505,914 units.

Jawa motorcycles have enjoyed a huge number of fans for decades and M&M hopes that the new Jawa will not only rekindle the joy among people who still own the old Jawa and Yezdi motorcycles, but also attract the younger generation of bike enthusiasts. , which have fueled strong demand. for premium motorcycles.

“This seems like the right time to offer the range of motorcycles, as the Indian premium motorcycle market is not only growing, but also changing in the tastes and preferences of consumers. We are very excited to bring these classics to motorcycle enthusiasts, ”said Ashish Joshi, CEO of Classic Legends.

The company is quite aggressive in its plans and has already signed 105 dealerships across the country; 64 of these concessionaires are currently under development and will begin to be operational from December.

The motorcycles will be manufactured at Mahindra’s factory in Pithampur, Madhya Pradesh. Officials are not disclosing details on the capacity, but say it won’t be a problem. In addition, there are no plans to export the bikes at this time.

“For now, we will focus on India. We have enough to cover here. In terms of available capacity, I don’t think that’s a constraint. We have sufficient capacity, ”said Anupam Thareja, founder of Classic Legends.


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