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Records fall at Bonhams Spring Motorcycle Sale in England

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The 1962 Triumph TR6SS won the 1962 Six Day International Testing race by Bud Ekins – who was also Steve McQueen’s stunt / double in the film The great Escape – sold for a world record price at auction at Bonhams Spring Stafford Sale last weekend in England.

The bike sold for £ 97,750, more than three times its estimated value before the auction, Bonhams noted in his post-auction press release.

Bonhams said the motorcycle was the subject of intense bidding and was sold to an American bidder.

Coventry Eagle Flying-8 tops auction for record $ 281,742

Also set a record auction price for sale, a 1925 Coventry Eagle 981cc Flying-8, which was sold to a bidder in the auction house for £ 218,500 after a three-way bidding battle.

Another record was set at the auction when a 1935 Vincent-HRD 498cc A-series comet fetched £ 97,750.

Overall, the auction had a 92% sale rate and total sales of £ 3,892,397 ($ 5,027 million), a record for the Bonhams motorcycle department.

“What an incredible weekend” enthused James Stensel, responsible for the Bonhams collection motorcycles effort. “We are thrilled with the results of this sale, not only breaking our own auction record, but also hitting three global auction records for individual makes and models. “

The sale was also the biggest for Bonhams with over 400 motorcycles on the agenda.

Moto, records fall on Bonhams bike sale, ClassicCars.com Journal
1926 Brough Superior also hits the $ 250,000 plateau

Top 10 sales, Bonhams Spring Stafford Sale 2019

  1. 1925 Coventry-Eagle 981cc Flying-8, £ 218,500 ($ 281,742)
  2. 1926 Brough Superior 986cc SS100, Alpine Grand Sports, £ 207,000 ($ 266,913)
  3. 1924 Brough Superior 980cc SS80, £ 126,500 ($ 163,113)
  4. 1962 Triumph 649cc TR6SS Trophy, £ 97,750 ($ 126,042)
  5. 1935 Vincent-HRD 498cc Series-A Comet, £ 97,700 ($ 126,042)
  6. 1934 Brough Superior 1096cc 11-50hp combination, £ 71,300 ($ 91,936)
  7. 1951 Vincent 998cc Series-C Black Shadow, £ 64,400 ($ 83,039)
  8. “Project” Parkin-Vincent 998cc Black Shadow racer, £ 62,100 ($ 80,074)
  9. 1951 Vincent 998cc Series-C Black Shadow, £ 62,100 ($ 80,074)
  10. 1968 MV Agusta 861cc ‘Magni’, £ 60,950 ($ 78,591)

(Prices include buyer’s charges.)

The auction took place during the 39th Carole Nash International Classic MotorCycle Show.

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Bikes, parts, service, equipment and more


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Presented by Confederate Motorcycles

After the rebranding from Confederate Motors Inc. to Curtiss Motorcycle Company, Inc., in June 2018, Curtiss sold the intellectual property rights to the Confederate brands and designs to Ernest Lee. Ernest Lee immediately announced his intention to continue selling the Confederate P-51 Combat Fighter and the FA-13 Combat Bomber through his new company Confederate Motorcycles LLC. Ernest Lee also owns and has personally flown his Confederate P-51 Combat Fighter # 31 over 25,000 miles.

New Confederate.com The website now features new and used Confederate motorcycles, services, parts, clothing and equipment.

NEW MOTORCYCLES

Confederate currently manufactures and distributes the G3 P-51 Combat Fighter and the FA-13 Combat Bomber. Each of these motorcycles is a heritage work of art that lives and breathes Confederate ideology.

P-51 COMBAT HUNTER

The P-51 Combat Fighter is available with the 132 cubic inch S&S X-Wedge engine; a choice of two different handlebars; rear, middle or front foot positions; single or double air filters; several anodized Color options; and a solo configuration or more a seat.

FA-13 COMBAT BOMBER

The FA-13 combat bomber is available with the 132 cubic inch S&S X-Wedge engine; a choice of two different handlebars; positions of the feet in the middle or forward; and dual stack air filters.

EXCHANGE PROGRAM

When it’s time to upgrade, Confederate owners get what they paid for their Confederate Motorcycle for a new Confederate Motorcycle of equal or greater value.

USED ​​MOTORCYCLES

The Confederate Refurbishment Program is available not only for the motorcycles that the motorcycle company buys, markets and sells, but also for any Confederate owner wishing to update or redefine their own Confederate heritage beauty.

Factory refurbished used machines offered for sale come with a one-year parts warranty. Many of these motorcycles have less than 500 miles on them and are just looking for a new home after being certified by our technicians.

SERVICE NETWORK

Confederate offers pickup and delivery service in the United States and maintains relationships with service providers in the United States and abroad to continue to provide the level of service Confederate customers have come to expect.

CONFEDERATE CLOTHING AND EQUIPMENT

Equipment that reflects Confederate’s aesthetic will soon be available on the Confederate.com website. Contact the Confederate at 844-448-7132.

Presented by Confederate Motorcycles

Never compromise on passion, intensity, time or money. Specify only the best materials, components, and methodologies. Create an American-style industrial and mechanical design culture. Perfect balance between technology and the primitive. Celebrate American craftsmanship. Promote heritage quality. Decrease the volume.

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Micromax’s Rahul Sharma launches brand of AI-enabled motorcycles


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Rahul Sharma invested between INR 400 Cr – INR 500 Cr in this new company

The proposed IA motorcycle will have a range of 156.8 km and a top speed of 85 km / h

The company will set up its own charging infrastructure

Rahul Sharma, co-founder of Indian phone maker Micromax, has made a foray into the electric vehicle space. The Micromax veteran has started a new business called Revolt Intellicorp Pvt. Ltd, with plans to launch an artificial intelligence (AI) -based motorcycle.

Speaking about the new business, Sharma, who started the business with a personal investment of around 400-500 Cr INR, said: “My vision is to see every household in India have access to sustainable mobility.

Based in Gurugram, Revolt Intellicorp strives to make personal mobility convenient, affordable and sustainable. The proposed IA motorcycle will have a range of 156.8 km and a top speed of 85 km / h. The motorcycle’s commercial launch is scheduled for June this year.

“We work on the principle of making intelligent vehicles that do not compromise on the form factor and performance of ICE vehicles. To this we have added our technological prowess and our ambition is to replace them completely, ”added Sharma.

Revolt: providing a charging infrastructure

The company has a 100,000 square foot manufacturing facility in Manesar, Haryana. The facility has a production capacity of 120,000 vehicles which have been commissioned for phase 1.

Addressing the selected gathering at the company’s launch, Sharma said the company has focused on a few major aspects, including design language, performance, long-distance reach, and more. One of the coolest things here is that Revolt would build its own charging infrastructure as it starts rolling out its products.

Revolt also plans to have a disruptive go-to-market strategy where it will follow an offline as well as online model. They are also very focused on creating experience stores across cities so that customers can experience the touch and feel of the product.

The first phase of deployment will start from Delhi-NCR. The product now works on 4G LTE service and will require very minimum service, according to Sharma. With a team of automotive industry veterans, Sharma is aiming for double-digit market share in the automotive industry and simply not in the electric vehicle segment. Sharma also shared that the company has a host of products lined up for a launch in order to disrupt the segment.

Market potential for electric two-wheelers

India is the second largest motorcycle market in the world, with sales dominated by grassroots commuters. Over 20 million two-wheelers were sold to domestic customers in 2017-2018, making it the best-selling vehicle category in India. Rahul Sharma said he expects the electric vehicle market to change over the next three years.

This makes two-wheelers the most harmful to the environment, and as a result, there is huge leeway to make the segment cleaner and more sustainable, the company said in a press release.

Another automaker, Tork Motors has developed a customizable connected cloud electric motorcycle T6X, which should be launched soon. Tork’s motorcycle has a range of 100 km and will effectively cost INR 28 for a full charge at current electricity rates.

Recently, in March, the Indian government also launched the second phase of Faster Adoption and Manufacturing of Hybrid & Electric Vehicles (FAME), which provides subsidies for electric two-wheelers and public transport. The government has also broadened the list of concessions for electric vehicle manufacturers by reducing import duties on essential parts such as batteries and powertrains.

[The story was co-written by Bhumika Khatri and Yatti Soni.]

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V-Twins headline Bonhams’ spring motorcycle sales in England

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Brough Superior, Zenith and Coventry-Eagle V-Twin motorcycles headline the annual Bonhams Spring Sale to Stafford, scheduled for April 27-28 at the International Classic MotorCycle Show in Stafford, England.

Bonhams said he will cycle more than 600 motorcycles through the auction block during the sale.

“Without doubt the ultimate Brough Superior of the Vintage era is the 1926 Brough Superior 986cc SS100 Alpine Grand Sports, ”Bonhams said in his ad. Synonymous with performance, engineering and quality workmanship, it was the superbike of its time and the rest over 90 years later.

“It has had several longtime owners, including a family who have used it for vacations for over 30 years, covering an impressive 100,000 miles up and down Britain. In 1986, it was acquired by its current owner and restored with the help of several recognized specialists across Europe.

“A true ‘driving machine’, it includes several modifications to improve reliability and practicality, in particular an anti-theft switch and an electric generator (hidden behind the gearbox). A remarkable and incredibly well-documented example of one of the most legendary Brough Superiors. “

Bonhams expects the bike to sell for between £ 140,000 and £ 180,000 ($ 185,750 to $ 238,820).

1925 Coventry-Eagle 981cc Flying 8 is another V-Twin on the auction register

Also on the record is a 1924 Brough Superior 980cc SS80 delivered new in Germany but a year later was imported to England and upgraded with an SS100 gearbox, a 1922 Chater Lea 885cc 8hp and the ex-Kaye Done 1914 Zenith-JAP “Gradua” Twin.

The Brough Superior 1933 1,096cc 11-50hp with Cruiser sidecar which has been featured in television shows is also offered. Daddy’s army and in George and Mildred. But prior to these roles, the motorcycle was a factory entry for the International Six Day Trial in 1934 and won a gold medal. One of the 308 copies produced, it has been part of the same collection for over 50 years.

Motorcycle Auction, V-Twins Headline Bonhams Spring Motorcycle Sale, ClassicCars.com Journal
1933 Brough Superior 1096cc 11-50hp with Cruiser Sidecar

For more information visit Bonhams Spring Stafford auction site.

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Florida Keys man staged bogus motorcycle sale, cops say

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title=

Montie Mont

In August 2017, Montie Mount of Key Largo arguably pleaded three counts of theft for, among other scams, organizing a bogus sale of motorcycles where he took $ 1,200 from a man but did not have the intention to deliver the bike.

A judge sentenced Montie Mount, 66, to two years of house arrest followed by five years of probation in September of that year, but it appears he has not learned the lesson.

Monroe County Sheriff’s Office detectives said he agreed to sell a man a trailer and two motorcycles in February for $ 2,000. Much like the previous case, he told the man the bikes and trailer would be delivered from Colorado, Detective Edward Askins wrote in his March 21 arrest report.

Detectives interviewed Mount earlier this week, and he agreed to speak to them without a lawyer, Askins wrote.

“Mount admitted that the sale was fictitious and that he made it all up,” Askins said. “There were never any items to sell. Mount had intentionally planned to defraud the victim from the start.

Mount told the victim that the man who was supposed to deliver the trailer and the motorcycles died en route to the Keys, according to the report.

Cops arrested Mount on a charge of theft from a person 65 or older. He is being held in the county jail on $ 5,000 bond.

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Motorcycle pioneer Erik Buell launches new brand of electric motorcycles “Fuell”


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Famous motorcycle designer Erik Buell today unveiled his new brand of electric motorcycles. In addition to a new futuristic-looking electric motorcycle design, the company has also released a technology-infused electric bicycle.

Erik Buell is known in the industry as a pioneer in motorcycle racing technology. A former Harley-Davidson engineer, he founded Buell Motorcycles, which was eventually purchased by Harley-Davidson.

Now the prolific designer has unveiled his latest company, the electric mobility brand Fuell.

But Buell doesn’t come in alone.

He teamed up with legendary engineer Frédéric Vasseur, director of the Alfa Romeo Formula 1 team and founder of Spark Racing Technology (which builds Formula E racers).

With Vasseur’s experience in electric vehicles and Buell’s mastery of motorcycle design, the team represents a powerful mix of skills needed by any new electric mobility startup.

Together, they unveiled two new electric rides, the Flow electric motorcycle and the Fluid electric bicycle.

Fuell Flow electric motorcycle

The Fuell Flow electric motorcycle will come in two variants: 11 kW (14.8 hp) or 35 kW (47 hp).

Despite the founders’ racing background, the Flow electric motorcycle is primarily designed for urban applications. This has been a common theme in many new electric motorcycle unveilings lately.

A rear hub motor is mounted in a one-sided swingarm with an off-center rear monoshock.

While the hub motor can add unsprung weight that would be less than desirable for high performance racing, its advantage in a commuter is that it frees up cargo space in the bike. The Flow is expected to have 50 liters (1.75 cubic feet) of cargo space. That’s huge in the motorcycle world, where space for a pair of gloves or sunglasses is often considered a luxury.

Charging should also only take 30 minutes on a 20kW public charger.

The Flow appears to have no foot brake, but also has an empty left bar where a rear handbrake would otherwise rest, meaning that a single right brake lever could control the hydraulic disc brake up front and regenerative braking at the rear.

Fuell says Flow is expected to start at $ 10,995.

Fuell Fluid electric bike

The new electric bicycle from Fuell is innovative in itself.

It sports not one but two 500 Wh batteries for 1 kWh of total energy storage on board. Fuell claims that should be enough for 125 mi (201 km), although we assume it’s in ECO mode with pedal assist. Even so, it’s a serious lineup.

The electric bike has a mid-drive motor that uses a belt drive to transfer 100Nm of torque to the rear wheel.

 fuell fluid

The Fuell Fluid will be available in 20 mph (32 km / h) and 28 mph (45 km / h) versions. The bike is expected to start at $ 3,295. That’s high compared to some budget $ 500 e-bikes we’ve tested, but actually quite reasonable considering the high battery capacity, mid-drive motor, and belt drive. The other belt-driven bikes we’ve used cost even more and don’t have nearly the same aesthetic as the Fuell Fluid.

Fuell plans to have a fully functional website by next month where they will start taking orders for the Fluid. The company plans to start deliveries of the Fluid electric bike this year. Don’t expect to see a Fuell Flow electric motorcycle in your garage until at least 2021.

What do you think of Fuell’s new electric two-wheelers? Let us know in the comments below!

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Motorcycle engineer Erik Buell launches new brand of e-bikes and electric motorcycles, Fuell


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NEW YORK (BRAIN) – Erik Buell, one of the most well-known names in motorcycle technology, is launching a new brand that will offer an electric bicycle and an electric motorcycle as the first products.

The new company, Fuell, launched on Monday with events in New York and Paris. The company said it will start taking pre-orders for both bikes in April and deliver its Fluid electric bike model later this year. The Flow electric motorcycle will have its first deliveries in early 2021, the company said.

Buell, a former Harley-Davidson engineer, founded Buell Motorcycle Company in 1983. It merged with Harley-Davidson in 1993 and Harley produced Buell brand motorcycles until 2009. Buell also worked with Schwinn in the 1990s to develop full suspension ATVs.

Buell’s partners in Fuell are Frédéric Vasseur, a French motorsport engineer and team manager, and François-Xavier Terny, a French entrepreneur and investor.

The Fuell Fluid electric bike is said to have a range of 125 miles with two removable batteries. It uses a carbon belt drive with an internal gear hub. It will be offered as a pedelec model with a top speed of 20 mph, or as an S-pedelec, with a top speed of 28 mph. Retail price will start at $ 3,295.

Fuell said he will post more details on upcoming products this month and next.

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Motorcycle brand Buell relaunches production in Grand Rapids

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GRAND RAPIDS – Executives of an iconic American superbike brand are breathing new life into the company and relaunching production of “boutique” motorcycles in western Michigan.

By establishing low volume production of EBR motorcycles in Grand Rapids, owner Bill Melvin hopes to bring sustainability to the company founded by famed motorcycle rider Erik Buell 35 years ago.

The discontinuation of a high volume business keeps EBR Motorcycles in the market and allows the brand to maintain its “panache” as a specialty limited edition manufacturer, Melvin said.

“This is the only US-built superbike, a 185 horsepower track street bike that you can go right to the track and compete with a Ducati,” he said.

Melvin’s Liquid Asset Partners LLC, a Grand Rapids liquidation, auction and appraisal company acquired the assets of East Troy, Wis. Erik Buell Racing LLC in 2016 for $ 2 million after the company went into receivership.

Former parent company Harley-Davidson Inc. had designed the East Troy plant for high volume production of approximately 10,000 units per year. After operating the business for about a year after the purchase, Melvin realized the business needed to downsize.

“We made a big push in Wisconsin, we tried the old college and went with the full plant and trying to increase production volumes,” said Melvin, who has shut down production and switched in the fall of 2017 to an electronic commerce. Grand Rapids based model to support motorcycle parts orders.

“The high-volume factory is a great proposition,” he said, noting that the company is now taking a page of bespoke supercar makers, most notably Lotus or Koenigsegg, with production of handcrafted motorcycles and in limited series. “What we’ve done now is something more durable and special – and now they’re being built in Grand Rapids, Michigan. ”

As of late 2018, the company has built three EBR 1190 superbikes that sell for around $ 20,000 and are capable of over 185 mph when racing. As word of the new production began to spread, the company had a list of more than 30 people interested in buying a motorcycle, according to Melvin, who expects demand to continue to exceed production. .

“Erik Buell and his designs are highly regarded,” he said. “With the volumes that we do, they will fly away.”

EBR Motorcycles serves a small, high-end niche market in an industry that continues to be dominated by heavy touring motorcycles. Harley-Davidson, which discontinued the Buell Motorcycle lineup in 2009, remains the market leader in the United States, where it accounts for 46% of all motorcycle sales.

In recent years, however, the company’s sales have plummeted as customers shifted from heavy motorcycles to smaller, more affordable models, analysts said. As a result, Harley-Davidson sales fell 10% year-on-year in the first nine months of 2018, the most recent data available.

Meanwhile, sales of motorcycles with engines below 600cc are on the rise, according to a report by the United States International Trade Commission, reflecting the fact that more millennials are coming of age and looking for entry-level models. and baby boomers are aging out of the market. .

KEEP SMALL

For the initial production of three units late last year in Grand Rapids, EBR worked with a team of eight, including two former Wisconsin manufacturers, to build each motorcycle.

“We start directly from the crank. It’s all put together and put together in town, ”said Melvin.

The superbikes all feature a handcrafted 1190cc V-twin engine capable of 10,600 rpm and a top speed rivaling “America’s fastest production vehicles”, according to Melvin.

The company sources worldwide from its traditional suppliers, but uses a custom paint shop in Grand Rapids, which will allow the company to fill orders for specialty paint to meet customer needs, a- he declared.

By moving production to Grand Rapids, Melvin said the company now has better visibility and cost control over the manufacturing process.

“We’re from here, so we have more oversight, a more manageable cost structure,” he said. “We have a great team here who can help support the brand. ”

For 2019, the company plans to continue to introduce various upgrades to the EBR models, which still use Buell’s unique design, such as a fuel tank integrated into the motorcycle’s aluminum frame to help lower the center of gravity. and improve handling.

Melvin expects production at Grand Rapids to increase, albeit at a manageable level for the company.

“I think it’s really cool that we’re doing it in Grand Rapids. I think it’s exciting for Michigan to have a superbike being built in Michigan, ”said Melvin. “It’s an iconic brand and the design is super exotic. You put him on a race track next to the fastest production vehicles built and he’ll beat them. “

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Electric motorcycle brand Energica to open its first dealership in New York

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The Italian manufacturer of electric motorcycles and one of our favorite outsiders for Energica is expanding its presence in the United States. He opens his first dealership in New England bringing his brand to Hudson Valley Motorcycles, a dealership in Ossining, New York, which currently sells Ducati, Kawasaki, Suzuki and the electric off-road motorcycle brand Alta Motors. The next closest Energica dealership to New England is in Raleigh, NC, so Hudson Valley Motorcycles will take care of pretty much the entire Northeast region.

According to Energica, New York has the fifth highest number of motorcyclists of any state in the United States, and more than four percent of all motorcycles sold in the United States in 2017 were sold in the Empire State. It is also the second largest market for electric vehicles (the largest obviously being California) having seen massive growth in the popularity of electric vehicles over the past year.

Another big advantage of having Energicas available for sale in New York is the fact that the state has a strong infrastructure of electric vehicles and is growing stronger. It currently has the fourth-highest number of charging stations of any state, and Governor Cuomo has an ambitious plan to add 10,000 to its current number of around 2,400.

As Energica motorcycles can only travel about 100 miles on a full charge, the infrastructure of the charging stations has a big influence on where the brand decides to locate its dealers. “The massive construction of charging stations planned in New York makes this state a rival to California as a market for electric motorcycles,” Stefano Benatti, CEO of Energica, said in a statement.

So if you’re a New England cyclist interested in the impending electric motorcycle revolution, Zero is no longer your only option for an electric bike you can buy locally.

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A former Harley-Davidson exec is creating a new brand of motorcycles in the United States

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  • Royal Enfield has grown steadily in the United States since 2015.
  • It now has 90 dealerships.
  • The India-based company sells simple, retro bikes that are smaller and cheaper than Harley-Davidson’s American classics.

Rod Copes cut his teeth as an executive at Harley-Davidson, the motorcycle company synonymous with freedom-seeking two-wheeled Americanness.

But now he runs the North American operations of Royal Enfield, a manufacturer born in 1901 that sells hugely popular bicycles in India. Hardly anyone in the United States who wasn’t a motorcycle had heard of the brand, which entered the US market in 2015 and now has 90 dealerships, with headquarters in Milwaukee, Harley’s home territory.

“It’s hard for a brand to come to the United States without a legacy,” he conceded in an interview with Business Insider. “It’s really difficult.”

But Royal Enfield has a strategy, and it’s not following the leader. Copes spent 20 years with Harley, so he knows what makes it such a dominant brand – but he also knows that motorcycle sales in the United States have declined and Harley is struggling to find new riders. Of course, selling expensive bikes to older, well-heeled customers means the company can continue to make money. But the demographics suggest a long-term challenge.

“Every motorcycle company in the United States has been chasing the big guys,” Copes said.

But the United States is the opposite of every other market in the world, he pointed out. Expensive, big-bore bikes dominate the road here, and even Japanese manufacturers have been beefing up their offerings of powerful cruisers and sportbikes.

Don’t run after the big guys

2018 New York Motorcycle Show

A Royal Enfield Classic 500.

Matthieu DeBord/BI


But elsewhere in the world, motorcycles are a cheaper form of urban transport. It is also the main way to get around, whereas in the United States it is a hobby.

Royal Enfield sells middleweight motorcycles in the United States and has expanded its model line to four bikes. The Interceptor GT and Continental GT cost less than $6,000, and the smaller Classic costs around $5,000. That’s thousands less than the cheapest Harleys, and Royal Enfield’s bikes feature a retro style that would be considered vintage or heritage – except the designs have been consistent for decades.

The company’s significant economies of scale in India give it a major price advantage (total production runs into 1 million). And for the American market, Royal Enfield has style to burn, along with straightforward engineering and a fun spirit that’s less of a leather biker vest wearer and more of an intrepid explorer of local roads. These are the kind of bikes that are made for riders who don’t want to roar around town or dress like a shiny superhero while squatting on a sport bike.

“There is a need,” Copes said. “People are interested if you offer them the right product at the right price.”

Mahindra Revives Iconic Jawa Motorcycle Brand With Three New Launches

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Today’s roads in India are teeming with modern, fuel-efficient Indian and Japanese motorcycles and scooters. But, years before their assault, Jawa / Yezdi and Royal Enfield ruled the hearts of cycling enthusiasts across the country. Under the management of Eicher Motors, the future Royal Enfield had experienced a strong revival. Today the Jawa brand, which set the tone on and off the racetrack in the 1940s to 1980s, is now resurrected in India by Anand Mahindra.

Mahindra & Mahindra had obtained the license to manufacture and sell Jawa motorcycles in the Indian subcontinent in 2016. Two years later, it is ready to win back the hearts and cult following.

Classic Legends, the M&M subsidiary unveiled three new motorcycles on Thursday under the Jawa brand. Two of them, the Jawa, named after the iconic motorcycle, and the Jawa Forty Two, will go on sale soon, while the bespoke Jawa Perak will launch at a later date.

The Jawa and Jawa Forty Two were priced at Rs 1.64 lakh and Rs 1.55 lakh, respectively, excluding showroom. Reservations for these bikes open November 15 online at jawamotorcycles.com and deliveries will begin early next year.

The Jawa Perak was sold for Rs 1.89 lakh excluding showroom, but it will go on sale at an unspecified later date.

The Jawa motorcycle brand was born in Czechoslovakia. They were first imported to India, but later the Ideal Jawa company started selling motorcycles under license in the country from the 1960s, first under the Jawa brand and later under the Yezdi brand.

Much like the icons of yesteryear, Jawa motorcycles have the authentic Jawa character that balances performance, capacity and quality. They have a retro style, they are simple, robust and classic but sporty, and equipped with modern technology, which includes an all new 293cc liquid-cooled single cylinder engine that meets BS-VI emission standards, a gearbox six-speed and front disc brakes with ABS among others.

The Perak will be powered by a 334cc liquid-cooled single-cylinder engine.

“It is rare to have the opportunity to resuscitate a legend. Jawa is an authentic and iconic brand that represents the desire and desire in all of us for freedom and adventure, ”said Anand Mahindra, President of the Mahindra Group.

The price of Jawa motorcycles will place them heavily in the mid-capacity segment, dominated by Royal Enfield for years. The maker of the iconic Bullet and Thunderbird motorcycles will be Jawa’s biggest competition in India.

Royal Enfield sales accelerated 23% year-on-year to 820,492 units in 2017-18. Between April and October of this year, sales increased 11% to 505,914 units.

Jawa motorcycles have enjoyed a huge number of fans for decades and M&M hopes that the new Jawa will not only rekindle the joy among people who still own the old Jawa and Yezdi motorcycles, but also attract the younger generation of bike enthusiasts. , which have fueled strong demand. for premium motorcycles.

“This seems like the right time to offer the range of motorcycles, as the Indian premium motorcycle market is not only growing, but also changing in the tastes and preferences of consumers. We are very excited to bring these classics to motorcycle enthusiasts, ”said Ashish Joshi, CEO of Classic Legends.

The company is quite aggressive in its plans and has already signed 105 dealerships across the country; 64 of these concessionaires are currently under development and will begin to be operational from December.

The motorcycles will be manufactured at Mahindra’s factory in Pithampur, Madhya Pradesh. Officials are not disclosing details on the capacity, but say it won’t be a problem. In addition, there are no plans to export the bikes at this time.

“For now, we will focus on India. We have enough to cover here. In terms of available capacity, I don’t think that’s a constraint. We have sufficient capacity, ”said Anupam Thareja, founder of Classic Legends.

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Why every brand of motorcycle doesn’t need to be revived

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The allure of the bicycles of yesteryear is almost overwhelming. Bikers, I think, are romantic by nature anyway, so the mystique of big names like Norton, Vincent or Matchless is only reinforced by the decades between them and us. We love a good sad story, but the only thing better than a tragic story of disappearance is that of the ultimate resurrection and triumph (forgive the choice of the word). Reviving an old brand of motorcycles has never been so popular, but in an already fractured and confused motorcycle market, it is a perilous endeavor. While some relaunched brands are enjoying a brilliant new life, others are wavering in search of their brains.

The same has been happening in the automotive space for quite some time, of course, sometimes successfully (the Mini Cooper), sometimes not (the Thunderbird), sometimes just inexplicably (the Dodge Dart). Think about all the relaunched muscle car models, most of which are pretty cool and popular. It’s the era of reboot.

Triumph, of course, is the great success story of the motorcycle revival. After being placed in receivership 30 years ago, they are today a major global player in the full range. Indian is back and better than ever under the leadership of Polaris. Meanwhile, others seem to continue to struggle. Here are some common sense thoughts on what separates these groups.

Indian FTR1200

The brand must still have change. Do you remember Excelsior? Horex? Crocker? No? Even if you’ve heard of them, they probably don’t resonate with most people personally. Penton is probably more valuable as a pure brand than these names. If part of what you trade on is the emotional connection to the brand, it should always be heartwarming.

Bikes must be competitive. The market for motorcycles over $ 30,000 is extremely small, and setting up modern machines at a negotiable price requires serious engineering and manufacturing power. It was a challenge for the new Vincent, the new Norton and for the pre-Polaris Indians, and it will be a challenge for anyone just starting out.

Norton Atlas 650 Nomad
Norton Atlas 650 Ranger

The pilot’s experience is essential. Triumph has mainly rebuilt its brand around the Speed ​​Triple, a hot, forward-looking motorcycle that has taken the nude sector forward, not just around the new Bonneville. No matter how much a name may be revered or what mentions of dead celebrities you have, it will only bring the customer to the store; the ride will make the sale.

Give something unique. The quality and variety of bikes available today are unprecedented, and the market is tight, so the consumer is in the driver’s seat. We need more than just a performance roadster or a clone cruiser to be excited enough to step away from the many great options already available.

Husqvarna launches 701 Vitpilen and Svartpilen street bikes

“The glory days, well, they’ll pass you by. Bruce Springsteen knew that nostalgia is a trap. The wine of yesterday is the rotgut liqueur of today. “Boring Stories from the Glory Days”. Our love for the history and heritage of motorcycling must be more than just nostalgia, because those days are also glory days. I would love to see all of these brand revivals succeed, but they can’t do it on legacy alone. They need to expand the market with innovative, reasonably priced bikes that are fun to ride.

Now if I can just find some investors to help me buy DKW…

On:

Carter A. Edman teaches Motorcycles and American Culture at Case Western Reserve University and has taught a variety of creative culture courses. He rides a modified 2008 Triumph Bonneville and restores a 1970 BSA. As the founder of Moto Sapiens, he explores the ever-changing motorcycle culture that is shameless, unpredictable and at times bizarre.

Follow Carter on Twitter: @Moto_Sapiens

This article was originally published in 2013 and has been updated.


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Iconic Motorcycle Brand Harley Davidson Launches ‘LiveWire’ Electric Bike – FutureCar.com

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The American motorcycle manufacturer Harley Davidson presented the production version of its electric motorcycle on Tuesday at the EICMA motorcycle show in Milan, Italy.

The new battery-powered bike is called LiveWire and is the first electric bike from the iconic 115-year-old brand based in Milwaukee, Wisconsin. LiveWire has been in development since 2014, and the public finally got to see what the final version might look like.

Few performance specs were revealed, but Harley said there would be no clutch or gearshift required to run the bike. Since the bike will have an electric motor without Harley’s unmistakable sound, the company designed the bike to produce a sound that increases in pitch and volume with speed.

The LiveWire can be charged from a standard household electrical outlet, with a power cord that tucks under the seat, according to Harley.

The company said that all Harley Davidson dealers who sell the motorcycle will offer a public charging station with a quick charge system.

The LiveWire includes a TFT or thin-film liquid crystal color touchscreen above the handlebars. The screen is tilt adjustable for the best viewing angle. The instruments screen also provides access to a navigation system, music and other features.

A small 12-volt lithium-ion battery powers the controls, instrument displays, lights and horn. The bike’s suspension offers seven distinct ride modes, including four factory presets and three that a rider can customize, such as different combinations of throttle response and traction control.

The electric bike will be fast. The LiveWire prototype has shown that it can go from zero to 60 mph in less than four seconds. And, earlier, Harley said he won’t bring an electric motorcycle to market until battery technology improves to allow for longer riding distances.

Harley Davidson turned to the power of social media to promote its first electric bike. In 2014, the first LiveWire prototype garnered hundreds of millions of social media impressions. The company offered ten-minute test rides to the audience and video interviewed to record their first impressions. After having their picture taken by a Harley photographer, the riders were given an access code to upload the picture and post it on Facebook or Twitter.

LiveWire comes as Milwaukee-based Harley-Davidson has announced plans to spend hundreds of millions of dollars to drive growth through new motorcycles over the next four years, including smaller motorcycles built through a alliance with an Asian manufacturer.

The company is looking to recover from declining sales and competition from other motorcycle manufacturers such as Ducati. Harley shares have lost about 45% of their value over the past four years.

In addition to the LiveWire, Harley is introducing new mid-size bikes, including the company’s first adventure touring model capable of off-road use.

Through its new plan, titled More Roads to Harley-Davidson, the company has announced that it expects to spend between $ 675 million and $ 825 million as it is expected to generate more than $ 1 billion in additional annual revenue by 2022.

Harley says he will fund his plans, which are expected to benefit the company for years to come, by cutting costs and reallocating previously planned investments.

Part of the cost savings will come from the closure of the company’s manufacturing facility in Kansas City, Missouri in mid-2019 and the relocation of work to the company’s facility in York, Missouri. Pennsylvania. The company is also opening an assembly plant in Thailand.

Harley Davidson says sales of the LiveWire will begin in 2019, with pre-orders starting in January.

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Classic Legends to bring motorcycle brand Jawa back to India next month

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Jawa Motorcycles: Classic Legends To Bring Jawa Motorcycle Brand Back To India Next Month

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NEW DELHI: Classic Legends Pvt Ltd, part of the Mahindra Group, is expected to bring old-fashioned motorcycle brand Jawa back to the Indian market next month, a senior company official said.
The company, in which the Mahindra Group has a 60% stake, plans to unveil three products on November 15 and will play in the 250cc-plus mid-segment of the Indian motorcycle market.
“We’re looking to launch the brand with three products… We’re going to be a mid-segment player with Jawa,” Ashish Joshi, CEO of Classic Legends, told PTI here.
He declined to share details of the products that have been lined up for the introduction, however.
When asked when the Jawa models would hit the market, he replied “very soon” after the unveiling on November 15.
Jawa will enter a segment currently dominated by Royal Enfield. Other global players such as Harley Davidson and Triumph are also aiming to capture a significant part of the segment.
Classic Legends also unveiled a liquid-cooled 293cc single-cylinder engine that will power soon-to-be launched Jawa motorcycles.
The engine was developed from scratch thanks to a collaboration between the group’s R&D center in Pune and the technical center in Varese, Italy.
When developing the engine, Joshi said the brief was to “always build an engine that had Jawa DNA. Classic, but sporty”.
Commenting on the market penetration plans, he said: “At launch itself we will have around 100 dealers across India”.
These will be in subways, Tier II and III cities, Joshi added.
Bullish in the Indian market, he said in recent years, many customers have moved from the mass segment to the middle and upper end of the motorcycle segment, providing plenty of opportunities.
Jawa bikes will be deployed from the Mahindra Group’s Pithampur factory in Madhya Pradesh.
Joshi said Classic Legends will build on Mahindra’s strengths in production, sourcing and R&D for Jawa.
“What Mahindra gives us is very solid support in terms of procurement, expertise in manufacturing and R&D. All of this constitutes a very solid foundation for us,” he added.
When asked if the company plans to export Jawa motorcycles, Joshi said, “The license we have for the Jawa brand is for India and other similar markets such as Sri Lanka. , Bangladesh and the ASEAN countries. However, our main focus will be the Indian market. . ”

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Rajiv Bajaj confirms new motorcycle brand for 125cc segment

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It’s a busy day in the news for Bajaj Auto, as the company’s Managing Director, Rajiv Bajaj, has been forthright about its product portfolio. Bajaj has confirmed that a Pulsar 125cc is not in the works. He also revealed that the new Pulsar range and the Avenger series will be unveiled in 2020, when the new emission standards are expected to come into effect.

The Bajaj Discover 125 suffers from a sales slump (the Honda CB Shine & Hero Glamor occupying the first ranks) which has led Bajaj Auto to develop a new product for the 125cc segment.

Also read: Bajaj Auto will have sales, design and R&D staff in Thailand

During the same interview, Rajiv Bajaj hinted that the company is working on a new brand of motorcycles that will compete in the 125cc segment. Bajaj admitted that the decline in sales of the Discover brand in the high-end commuter segment left a big hole in the company’s strategy. Even the V12 did not meet the targets set by the brand. In fact, not a single unit of the V12 was sold in July 2018, while year-on-year sales of the V15 fell 78%.

He also added that there were no plans to expand the Platina range to the 125cc segment as that would dilute the brand. This statement is surprising because a unit of the Bajaj Platina 125 was spotted during road tests in August 2018. The test mule wore a 125 badge on the rear panel and was fitted with a front disc brake.

Speaking of the potential of the 125cc segment, Bajaj said:

We’re running out of mid-segment 125cc, I think it’s around 2.5 lakh of bikes per month. It is not small. If you have a 20 percent share there, that gives you a sizable number. Certainly we are missing a big slice and we have to make up for it with a new brand that we are working on … We are not releasing this segment 125. We are working on a new product and will cover it.

Details are minimal at the moment as Rajiv Bajaj hasn’t spoken much about the new brand of motorcycles.

The current 124.5 cc, four-stroke, air-cooled single-cylinder, SOHC, DTS-i BS-IV single cylinder is tuned to deliver 11 hp of power at 7,500 rpm and 11 Nm of torque at 5,500 rpm . With the new emission standards set to come into effect from 2020, Bajaj could release a brand new 125cc motorcycle.

2018 Bajaj Platina ComforTec shown on the left side
Rajiv Bajaj added that there were no plans to introduce the Platina range in the 125cc segment as it would dilute the brand.

Also read: Top 8 naked “sports” bikes in India under 1 lakh INR: Bajaj Pulsar at TVS Apache

As sales of the 125cc Bajaj motorcycles plummet, the Honda CB Shine 125cc was the third best-selling motorcycle in the Indian market in fiscal year 2017-18. It was the best-selling 125cc motorcycle in the Indian market in fiscal year 2017-2018, recording annual growth of over 27%.

[Source: ForbesIndia.com]

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Zero Motorcycles Becomes First Electric Motorcycle Brand to List on General Services Administration

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Press release | September 11, 2018

Federal government can now easily purchase Zero motorcycles using pre-negotiated terms and prices

This is a press release from Zero Motorcycles …

Santa Cruz, Calif. (September 11, 2018) Zero Motorcycles, the global leader in electric motorcycle sales and innovation, today announced that it is the first electric motorcycle brand to be listed on General Services Administration (GSA ). This facilitates a streamlined procurement process for federal, state and local government agencies, allowing them to get the vehicles they need quickly and easily at pre-negotiated terms and prices.

The GSA provides centralized purchasing to the federal government through its online ordering system, GSA Advantage! ®, providing billions of dollars in products, services and facilities that federal agencies need to serve the public.

“With over 125 law enforcement and military customers in the United States currently using Zero motorcycles, we are happy to be included in GSA as it makes the Zero’s Authority models even more accessible to government agencies,” said said Kevin Hartman, Sales Director for Fleet and Authority, Zero Motorcycles. “Knowing that many agencies prefer to use GSA, this step reflects Zero’s strong commitment to continue working with US government agencies. “

To ensure a seamless approval process, Zero has partnered with Fedharmony to leverage its existing GSA contact. Fedharmony facilitates the federal procurement process by partnering with in-demand suppliers to add hard-to-find products to GSA.

“Zero’s electric motorcycles are an ideal addition to our portfolio of unique vehicles for emergency responders and the military,” said Scott Smith, president of Fedharmony.
“We have had great interest in these bikes and are happy to help make electric options even more readily available to federal agencies.”

Zero Authority motorcycles are now listed on US GAS Schedule 23V and available for purchase online at GSA Advantage !. Purchases can be made directly on GSA Advantage! or customers can issue a request for quotation (RFQ) through the GSA electronic ordering system.

To learn more about Zero Motorcycles Fleet and Authority Model Line, visit http://www.zeromotorcycles.com/fleet

To learn more about Fedharmony, visit www.fedharmony.com/

Click here for more press releases on Cycle news.

Click here for all the latest motorcycle industry news on Cycle news.

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Calcutta High Court partially suspends West Bengal notification banning sale of motorcycles to people without a driver’s license

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Calcutta High Court partially suspends West Bengal notification banning sale of motorcycles to people without a driver’s license

The Calcutta High Court today partially suspended a notification from the West Bengal Department of Transportation banning the sale of motorcycles to those without a driver’s license.

A consortium of motorcycle manufacturers challenged the state transportation department’s notification that provided guidelines on selling two-wheelers to people saying it was impractical because a portion of motorcycle owners do not ride them themselves.

Hearing a plea challenging the notification, Judge Harish Tandon suspended the part that prohibited the sale of two-wheelers to those without a driver’s license.

They also claimed that the ban through the June 28 notification would hamper sales of two-wheelers in the state.

In passing the order, Justice Tandon observed that to ensure road safety, many other more stringent measures can be taken using modern technology.

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What was the best-selling European motorcycle brand in the United States in July?

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Triumph Motorcycle is growing in a declining market

Experiencing 12% growth in July 2018 compared to July 2017, Triumph Motorcycles America reports that Triumph was the No. 1 European motorcycle brand in the US market during the month of July. Despite the overall market decline, not only in July, but as an overall effect of fewer new riders, Triumph Motorcycles retail performance was boosted by continued strong performance across all models of adventure, modern classic and roadster. segments.

July’s retail sales performance is a direct result of the tireless efforts of the entire Triumph dealer network and demonstrates an incredible level of consumer demand for Triumph motorcycles.said Rod Lopusnak, National Sales Manager. “I would like to thank our dealer network for their hard work and dedication to ensuring the success of the Triumph brand..”

Boosted, no doubt, by the resounding success of the Bonneville Bobber, which has been the best-selling motorcycle in Triumph’s 115-year history.

ALLYN PICTURES: DO NOT DELETE - image 660056

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Further reading

Motorcycle manufacturers scramble for new riders

Motorcycle manufacturers are scrambling to find new riders - image 725024

See our article on the decrease in the number of new runners.

Triumph Bonneville Bobber

2017 - 2020 Triumph Bonneville Bobber - image 774573

See our review of the Triumph Bonneville Bobber.

Triumph Bonneville Bobber Black

2018 - 2019 Triumph Bonneville Bobber Black - image 765192

See our review of the Triumph Bonneville Bobber Black.

Triumph Bonneville T120 / T120 Black

2016 - 2020 Triumph Bonneville T120 / T120 Black - image 766960

See our review of the Triumph Bonneville T120 / T120 Black.

ALLYN IMAGES: DO NOT DELETE - image 791470

Read more Triumph news.

American Motorcycle Brand, Cleveland CycleWerks India Journey Begins


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Cleveland CycleWerks (CCW), an American motorcycle maker based in Cleveland, Ohio, announced plans to enter India last year. This week, the company’s Indian branch – Cleveland CycleWerks India officially started its trip to the country.

On the site of their manufacturing / assembly unit, the management of Cleveland CycleWerks India performed “bhoomi pooja”. The factory is located in Pune. The update was shared on their social media page. Along with this they had mentioned – “A good start is half done and Cleveland Cyclewerks India started its journey with a Pooja at the Pune factory. A long journey begins with blessings. Cleveland Cyclewerks India, soon on the road.

With plans to introduce the first model in India later this year, CCW will bring the Ace – a classic retro commuter, Misfit – a cafe racer, and EXr – a mountain bike. It has been learned that Ace has already completed component testing at ARAI and that final testing is expected to be completed by the end of next month. The other two models will follow in due course, while two more bikes in the CCW range – Heist a hardtail bobber and Hooligun a dual sport Enduro bike, will be launched in India in the course of 2018.

CCW, founded by Scott Colosimo, Jarrod Streng and Curtis Ray in 2009, is a small motorcycle company based in Cleveland, Ohio, United States. The bikes in the company’s lineup come in three different categories – Classic, Modern and Custom, and sales span 25 countries around the world.

Most of the spare parts are currently sourced from China. Assembly and sales in India will be done in collaboration with Laish-Madison MotorWerks, a Hyderabad-based company with a plant in Telangana State.

Each of the bikes are small displacement bikes ranging from 125cc to 450cc and all bikes are powered by single cylinder engines based on older Honda engines.

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Vincent and Steve McQueen’s fastest bike at Bonhams Motorcycle Sale

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One of the rarest and most revered performance motorcycles of the post-war period, and a famous all-terrain motorcycle with a strong connection to Steve McQueen, highlight the Bonhams motorcycle auction on October 6 at Barber Motorsports Museum in Birmingham, Alabama.

The performance bike is a coveted Vincent Black Lightning from 1949, a limited edition motorcycle model by Vincent HRD of Great Britain which held world speed records and was considered the fastest motorcycle on the planet.

The 1970 Husqvarna 400 Cross may not have the speed record credentials, but it does have unmatched star power as a “Husky” off-road motorcycle that McQueen is shown riding, shirtless, for the cover of Illustrated sports and in the documentary film Any Sunday.

A Black Lightning mounted on a vintage photo | Bonhams Archives

The Black Lightning, a lighter and more powerful factory version of the iconic Black Shadow, is described by Bonhams as the “two-wheeled Ferrari GTO”.

“Possessing the golden combination of rarity (only around 30 were built), evocative design, avant-garde engineering and racing success, the British-made bike is simply unmatched in the collector’s world, ”according to a press release from Bonhams.

“And like a GTO, these coveted machines rarely, if ever, go on sale. “

Bonhams Motorcycle
Steve McQueen on the cover of “Sports Illustrated”

This Black Lightning is the second unit built with a full ownership history and the oldest known, Bonhams said. Bonhams sold a similar Black Lightning, the one who held the Australian speed record, for nearly a million dollars earlier this year at the auction company’s Las Vegas sale. This Vincent should generate similar interest.

The Husky in Bonhams McQueen’s favorite autocross bike, according to his son, Chad McQueen, and comes with full documentation, the auction house said in the release. The paperwork includes his California registration naming Solar Productions, McQueen’s company, and the actor’s entry form for the 1970 Saddleback 500 Senior Race.

The sale also features McQueen’s ‘Lucky Penny’, a 1960 coin from Chad’s birth year that was found inside a clear plastic case tucked into the motorcycle cavity between the engine and the frame.

Bonhams Motorcycle, Fastest Vincent, Steve McQueen Bike at Bonhams Motorcycle Sale, ClassicCars.com Journal
Husqvarna 400 would be McQueen’s favorite off-road bike | Bonhams

The Swedish motorcycle is a desirable motorcycle in its own right, but as McQueen’s own machine that appeared on the famous magazine cover and a historical film, the sky is absolutely the limit. Watch Steve McQueen’s magic take over the auction for this one, as it has for so many other McQueen items up for auction in the past.

“The importance of these two motorcycles cannot be stressed enough, ”Bonhams motorcycle manager Ben Walker said in the statement. “One is truly a legend in every way and the other is monumentally iconic. We’ve offered a ton of great bikes at Bonhams over the years, but these are truly remarkable.

For more information on selling Bonhams motorcycles, visit the auction site.

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Stevenage’s classic motorcycle brand celebrated with paint


A manufacturer of antique Stevenage motorcycles was praised by a Local Old Town businesses

Bike Stop situated on High Street unveiled a painting of Vincent’s motorbike inside their store to commemorate the manufacturer who first introduced the bike in The Town.

The Vincent Factory stood in full view of the Thomas Alleyne Academy and made motorcycles from 1928 to 2005. It also included The 1949 Black Shadow which was the most powerful production motorcycle on the market prior to declaring bankruptcy.

Bike Stop Director Martin Brown interviewed Comet to discuss the story of the business as well as new paintwork that was applied to this store.

“Our company has been in operation for nearly 30 years and we’re privileged to be part of Old Town, but what I believe to be the most under-appreciated famous hero that is on High Street is the truly remarkable Vincent Motorcycle,” he declared.

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“In actual fact the factory was operational up to 1955, so there’s an real time and historical significance in this place, about 200m away from the stores.

“The occasion to celebrate the class as well as the quality and style of this company is too attractive to pass by. So I said to the artist that next time I see you I’d like to see a photograph which resembles Vincent, who’s the founder and manager of the store.

“We approached Vincent Owners Club. Vincent Owners Club, they participated in an unveiling ceremony of our artwork. They then took away riding bicycles.

“Getting the chance to take Vincent to visit the location where he was born is a memorable experience. 

Martin said Martin stated the Vincent bikes are now very sought-after vehicles for motorcyclists, and when compared with automakers like Aston Martin.

“Bikes can be amazing collectibles and are usually sold at six numbers,” he added.

“There aren’t many of them however they’re available for a considerable amount.

“They’re well-known because of one factor it’s because they’re British and because they can be extremely fast.

“They have been regarded in the eyes of many”the Aston Martin of the cycling world. British quick record-breaking speed, record-breaking speed. They are also distinctive.

The classic British motorcycle brands like Triumph as well as Norton have returned in recent years and have had plenty of commercial successes. Martin is looking forward to seeing Vincent return.

“Unfortunately, Vincent did not return to his former self.

“A number of the old brands on motorcycles have been revived, but they’re not Vincent but I’m not entirely sure what the reason is.

“It will be great to see them again.

Audi CEO drops plan to sell Ducati motorcycle brand

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INGOLSTADT, Germany (Reuters) – Germany’s Audi NSUG.DE has given up selling its Italian motorcycle brand Ducati, its chief executive Rupert Stadler said, in a sign of confidence that the manufacturer expects to be able to bear the costs of its transformation.

The logo of Italian motorcycle manufacturer Ducati is seen in Dietlikon, Switzerland October 11, 2016. REUTERS/Arnd Wiegmann

Measures to cut costs by 10 billion euros ($11.8 billion), cut red tape and deepen ties with other Volkswagen owners VOWG_p.DE The Porsche brand is “gradually increasing our financial and organizational leeway for strategic realignment,” chief executive Rupert Stadler told reporters.

So there is no economic need to sell Ducati, Stadler said. Volkswagen asked banks to assess options for Ducati and transmission maker Renk earlier this year as they seek to become more nimble in their transition to electric and self-driving cars in the wake of its car fraud scandal. diesel emissions.

“I can assure you that Ducati belongs to the Audi family,” said Stadler. “Ducati is the perfect implementation of our premium philosophy in the motorcycling world.”

Plans were already stalled this summer when powerful VW unions, backed by the ruling Porsche-Piech families, argued against the logic and need to sell assets given the group’s financial resilience.

Investors and potential Ducati buyers, however, expect VW to change its mind again and possibly decide to sell the asset they believe is of least strategic importance to VW.

“For Volkswagen’s powerful works council, this could be an easy bargaining chip to push through something completely different,” said a person familiar with the matter.

Investors have long favored divestments to simplify VW Group’s structure and strengthen its management’s ability to push through structural changes against the will of the unions.

Audi, which owns Ducati and Italian supercar maker Lamborghini, reported higher operating profit and revenue for the first nine months last month, helped by growth in auto demand in higher-margin markets. high in Western Europe and the United States.

While pushing the costly shift to zero-emissions and autonomous technologies, retaining the profitable Ducati division and the lucrative Lamborghini brand has become more important, Stadler said.

“Caring for a high-end bouquet is as difficult as a gardener’s job,” Stadler said. “Therefore, I’m happy with every new flower, every promising new branch,” he added, predicting Lamborghini’s sales would double thanks to its new sport utility vehicle.

Separately, Stadler said Audi will spend almost half a billion euros over the next eight years to train staff for the digital age, with steps to develop and hire experts such as designers of automotive applications and automotive robotics specialists.

To contain costs, Audi wants to keep its workforce stable, at least for the next 2-3 years, even though it plans to have more than 20 electrified vehicles on the market by 2025 and to move into services. digitized mobility, said the CEO.

With two-thirds of Audi’s roughly 60 models by 2025 still slated to be combustion-engine cars, tighter carbon dioxide (CO2) rules will pose the ‘greatest risk’ in years to come , he said, adding that Audi would face 1 billion euros. fines if the average CO2 emissions of its fleet do not exceed EU limits by more than eleven grams per kilometre.

Audi has revised its whistleblower system to make it easier for national and international staff to report illegal behavior and has set up a permanent investigation office.

Audi plans early next year to disband a task force set up to monitor patches for 850,000 diesel-powered cars that the automaker said in July needed updates with engine control software. emissions to avoid possible driving bans.

“It’s a sign that we can slowly transition from crisis mode to standard operation,” Stadler said, predicting the health checks will be complete by the end of the first quarter.

Additional reporting by Arno Schuetze; edited by Alexander Smith

Audi CEO gives up selling Ducati motorcycle brand

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Ducati Racing Team’s Casey Stoner in action at Sepang, Malaysia.

Hazrin Yeob Men Shah | Sportswire icon | Corby | Getty Images

Germany’s Audi has backed out of selling its Italian motorcycle brand Ducati, chief executive Rupert Stadler said, in a sign of confidence that the automaker expects to be able to bear the costs of its transformation.

The measures to cut costs by 10 billion euros ($11.8 billion), cut red tape and deepen ties with Porsche, the Volkswagen-owned brand, “gradually increase our financial and organizational structure for strategic realignment,” chief executive Rupert Stadler told reporters.

So there is no economic need to sell Ducati, Stadler said. Volkswagen asked banks to assess options for Ducati and transmission maker Renk earlier this year as they seek to become more nimble in their transition to electric and self-driving cars in the wake of its car fraud scandal. diesel emissions.

“I can assure you that Ducati belongs to the Audi family,” said Stadler. “Ducati is the perfect implementation of our premium philosophy in the motorcycling world.”

Plans were already stalled this summer when powerful VW unions, backed by the ruling Porsche-Piech families, argued against the logic and need to sell assets given the group’s financial resilience.

Investors and potential Ducati buyers, however, expect VW to change its mind again and possibly decide to sell the asset they believe is of least strategic importance to VW.

“For Volkswagen’s powerful works council, this could be an easy bargaining chip to push through something completely different,” said a person familiar with the matter.

Investors have long favored divestments to simplify VW Group’s structure and strengthen its management’s ability to push through structural changes against the will of unions.

Audi, which owns Ducati and Italian supercar maker Lamborghini, reported higher operating profit and revenue for the first nine months last month, helped by growth in auto demand in higher-margin markets. high in Western Europe and the United States.

While pushing the costly shift to zero-emissions and autonomous technologies, retaining the profitable Ducati division and the lucrative Lamborghini brand has become more important, Stadler said.

“Caring for a high-end bouquet is as difficult as a gardener’s job,” Stadler said. “Therefore, I’m happy with every new flower, every promising new branch,” he added, predicting Lamborghini’s sales would double thanks to its new sport utility vehicle.

Separately, Stadler said Audi will spend nearly half a billion euros over the next eight years to train staff for the digital age, with steps to develop and hire experts such as designers. automotive applications and automotive robotics specialists.

To control costs, Audi wants to keep its workforce stable, at least for the next 2-3 years, even though it plans to have more than 20 electrified vehicles on the market by 2025 and to move into services. digitized mobility, said the CEO.

With two-thirds of Audi’s roughly 60 models by 2025 still slated to be combustion engine cars, tighter carbon dioxide (CO2) rules will pose the ‘biggest risk’ in the years to come , he said, adding that Audi would face 1 billion euros in fines if its fleet’s average CO2 emissions do not exceed EU limits by more than eleven grams per kilometre.

Audi has revised its whistleblower system to make it easier for national and international staff to report illegal behavior and has set up a permanent investigation office.

Audi plans early next year to disband a task force set up to monitor patches for 850,000 diesel-powered cars that the automaker said in July needed updates with engine control software. emissions to avoid possible driving bans.

“It’s a sign that we can slowly transition from crisis mode to standard operation,” Stadler said, predicting the health checks will be complete by the end of the first quarter.

Audi CEO abandons plan to sell Ducati motorcycle brand

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INGOLSTADT, Germany (Reuters) – German Audi NSUG.DE has abandoned plans to sell its Italian motorcycle brand Ducati, chief executive Rupert Stadler said, in a sign of confidence the automaker expects to be able to bear the costs of its transformation.

The logo of the Italian motorcycle manufacturer Ducati can be seen in Dietlikon, Switzerland on October 11, 2016. REUTERS / Arnd Wiegmann

Measures to cut costs by 10 billion euros ($ 11.8 billion), cut red tape and deepen ties with other Volkswagen owners VOWG_p.DE The Porsche brand “is gradually increasing our financial and organizational leeway for strategic realignment,” CEO Rupert Stadler told reporters.

So there is no economic need to sell Ducati, Stadler said. Volkswagen asked banks to assess options for Ducati and transmission maker Renk earlier this year as it seeks to become more nimble in its transition to electric and self-driving cars following its fraud scandal on vehicles. diesel emissions.

“I can assure you that Ducati belongs to the Audi family,” said Stadler. “Ducati is the perfect implementation of our premium philosophy in the motorcycle world. “

Plans were already at a standstill over the summer when VW’s powerful unions, backed by controlling Porsche-Piech families, objected to the logic and the need to sell assets given financial resilience of the group.

Investors and potential Ducati buyers, however, expect VW to change its mind again and ultimately decide to sell the asset that they believe is of least strategic importance to VW.

“For Volkswagen’s powerful works council, this could be an easy bargaining chip that they could come up with to push through something completely different,” said a person familiar with the matter.

Investors have long favored divestments to simplify the structure of the VW Group and strengthen the ability of its management to push through structural changes against the will of the unions.

Audi, which owns Ducati and Italian supercar maker Lamborghini, last month reported higher operating profit and revenue for the first nine months, aided by growing automotive demand in higher-margin markets. Western Europe and the United States.

While pushing the costly shift to zero-emission and autonomous technologies, clinging to the profitable Ducati division and the lucrative Lamborghini brand has become more important, Stadler said.

“Caring for a high-end bouquet is as difficult as the job of a gardener,” Stadler said. “Therefore, I am satisfied with every new flower, every promising new branch,” he added, predicting that Lamborghini sales would double on the back of its new sport utility vehicle.

Separately, Stadler said Audi will spend nearly half a billion euros over the next eight years to train staff for the digital age, with stages of development and hiring of experts such as automotive application designers and automotive robotics specialists.

To keep costs under control, Audi wants to keep its workforce stable, at least over the next 2-3 years, even though it plans to have more than 20 electrified vehicles on the market by 2025 and is embarking on the services of digitalized mobility, said the CEO.

With two-thirds of Audi’s sixty or so models by 2025 still expected to be combustion-engine cars, tighter carbon dioxide (CO2) rules will pose the “biggest risk” in the years to come. coming, he said, adding that Audi would face 1 billion euros. fines if the average CO2 emissions of its fleet exceed EU limits by no more than eleven grams per kilometer.

Audi overhauled its whistleblower system to make it easier for national and international staff to report illegal behavior and set up a permanent investigation office.

Audi plans early next year to disband a task force set up to monitor fixes for 850,000 diesel cars that the automaker said needed updates with emission control software in July for avoid potential driving bans.

“This is a sign that we can slowly move from crisis mode to standard operation,” Stadler said, predicting that checks should be completed by the end of the first quarter.

Additional reporting by Arno Schuetze; edited by Alexander Smith

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$ 3.6 million sold, led by 1914 Henderson

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1914 Henderson

2017 Bonhams Stafford Motorcycle Auction

More than $ 3.6 million worth of motorcycles – vintage and classic – were sold at Bonhams’ second Stafford Motorcycle Sale of the year, which took place on October 15.

The flagship model at the show was a 1914 Henderson 1068cc Model C Four, which sold for just over $ 149,000.

1914 Henderson 1068cc Model C Four
1914 Henderson 1068cc Model C Four

The other big moment that helped the Bonhams Stafford Motorcycle Show achieve a 95% sale rate was the collection of Speedway legend Ivan “Millennium Man” Mauger, which achieved a 100% sale rate. , including the 1969 Jawa Model 890 Speedway racing bike which sold for over $ 24,000.

All 48 sets of the Mauger collection have been sold, ranging from world championship winning Speedway racing machines to stand boards and racing leathers.

Bidders from around the world have competed by phone, online and in the hall to own a piece of motorcycling history, and the collection has reached over $ 180.00, a portion of which will be generously donated by the Mauger family. at Speedway Riders Benevolent Fonds.

1969 Jawa Model 890 Speedway racing motorcycle
1969 Jawa Model 890 Speedway racing motorcycle

Highlights of the Mauger collection included the 1977 Jawa DOHC four-valve racing motorcycle, winner of the 1977 Speedway World Championship Final ($ 22,000) and the 1971 Long Track World Final, the Racing Motorcycle 1971 Jawa Long Track ($ 12,000).

Some of the older machines on sale were the top performers, with the exceptionally original Henderson 1914, a 1911 Pierce 688cc Four ($ 142,000) and a 1912 Pierce 644cc Model 12 Single, which had been in one family ever since. 101 years old, reaching ($ 118,000).

Ex-Jorge Lorenzo 2007 Aprilia 250cc RSW
Ex-Jorge Lorenzo 2007 Aprilia 250cc RSW

Modern machines have performed just as well, with ex-factory Jorge Lorenzo 2007 World Championship winner Aprilia 250cc RSW Grand Prix Racing Motorcycle selling for $ 133,000 to a bidder over the phone.

Other expected prices were also sold for more than double their expected price, including a made 1932 Brough Superior 981cc SS80 De Luxe ($ 141,000) and a 1972 MV Agusta 750S ($ 110,000).

Henderson Motorcycles for Sale
1914 Henderson

James Stensel, Head of UK Department, said: “Sellers from all over the world continue to flow to Stafford, which remains the international hub for the sale of the world’s most important vintage motorcycles.

“Bonhams is the auction house of choice for large sole proprietorship collections, and no less than four were included in the auction, all of which performed well. This sale illustrates Bonhams’ continued dominance in the market, with the industry’s highest percentage rate achieved both by lot and by value. “

Ben Walker, Global Head of Motorcycle Department, added: “After the great success of the weekend sale, we are already looking forward to our next auction in Las Vegas in January. A highlight of the sale will be ex-Tony McAlpine, Jack Ehret, Australian land speed recorder, 4 owners of the new, 1951 Vincent 998cc Black Lightning, and further entries are currently invited.

Consignments are now invited for the Las Vegas sale, which will take place at the Rio Hotel & Casino, Las Vegas, on January 25.

To discuss the sale of your important motorcycle, please complete a free auction evaluation form.

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Mecum to auction off the rights to the Excelsior-Henderson motorcycle brand

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Formerly part of the American “Big 3” motorcycle, the old motorcycles produced by Schwinn, now darling of collectors, wait for someone to launch their rebirth.

One of the biggest dreams in the classic car world is the resurrection of an iconic brand, and every now and then the rights to a brand become available. This will be the case on January 27 when the Excelsior-Henderson motorcycle brand and all of its intellectual property becomes available at Las Vegas Motorcycle Auctions from Mecum Auctions in Las Vegas.

In its press release, Mecum calls the sale an unprecedented opportunity to own all the intellectual property of the latest of the American motorcycle brands “The Big 3”, alongside Harley-Davidson and Indian.

Excelsior-Henderson brand up for auction | Provided by Mecum Auctions

“The vintage Excelsior and Henderson motorcycles that still exist today are highly collectable and famous examples that are among the best early motorcycles ever created,” Mecum noted in its press release.

“At last year’s Mecum Las Vegas auction, copies bearing both names landed among the best sellers,” the statement said. “A 1912 Henderson Four took top honors in sales at $ 490,000, followed by a 1913 Henderson Four which grossed $ 150,000. A 1928 Excelsior Big Bertha also fell into the top seller with $ 117,500.

“It is clear that the interest in the brand and the endearing respect for its designs have not wavered over the past century.”

Although founded in 1907, the Excelsior Motor Manufacturing & Supply Company experienced its greatest success after being bought in 1912 by Ignaz Schwinn, famous in the construction of bicycles. Schwinn added the Henderson Motorcycle Company, founded by the grandsons of American automotive pioneer Alexander Winton, to the portfolio in 1917.

“From 1911 to 1921, the Hendersons were the only 4-cylinder motorcycles produced in the United States, and by the late 1920s, Excelsior-Henderson and Indian dominated the 45 cubic inch market with the Super X and Scout ”, Mecum noted. “Their great models – the Henderson Four, as well as the Indian Chief and Four – were admired around the world and were in many ways the most attractive and technically interesting motorcycles built in the United States.

Excelsior 'Big Berth' 1928 hill climb bike at Mecum auction in January 2017 |  Photo by Larry Edsall

Excelsior ‘Big Berth’ 1928 hill climb bike at Mecum auction in January 2017 | Photo by Larry Edsall

“Nonetheless, Schwinn correctly predicted a significant drop in motorcycle sales for 1930 and decided to unplug its larger motorcycles and focus on those without engines, which were likely to continue to sell when jobs were scarce.

“And he was right; Schwinn bikes flourished in the 1960s and 1970s, but the company never produced motorcycles again.

In the 1990s, Daniel Hanlon obtained the rights to Excelsior-Henderson and in 1998 and 1999 produced nearly 2,000 Super X motorcycles bearing the brand name.

However, Mecum added, the Excelsior-Henderson name “has quietly survived, waiting for the right mix of capital and inspiration to come to life.”

Classic Henderson Motorcycle

Classic Henderson Motorcycle

Mecum said the Las Vegas sale will include “ownership of the Excelsior-Henderson brand, 10 federally registered trademarks, web domains, previous designs of motorcycle frames and engines as well as 18 expired patents that may not be validated. efficiently operated only by the owner of Excelsior-Henderson.

Mecum’s Las Vegas Motorcycle Auction, which is expected to include 1,750 bikes, will run January 23-27 at the South Point Hotel and Casino.

This article, written by Larry Edsall, originally appeared on ClassicCars.com, an editorial partner of Motor Authority.

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Here is your chance to buy an entire brand of motorcycle

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Starting a new business is difficult, especially when it comes to vehicles. In addition to establishing a brand, you need to design a chassis, powertrain, and more, before you sell anything. But if you’re looking to start building motorcycles, Mecum Auctions offers a possible shortcut to get started, as the auction house sells the Excelsior-Henderson brand of motorcycles.

In case you are unfamiliar with the business, Excelsior-Henderson dates back to the early 1900s and was operated by the Schwinns of cycling fame past and present. According to Mecum, the company remained in business until the Great Depression, when it closed the range of motorcycles in 1931. During its operations, the company built a wide range of motorcycles in four-cylinder and V- configurations. twin, and built a few racing bikes, some of which had engines of nearly 1,000cc displacement.

The closure of the company in 1931 was not the end. A man named Dan Hanlon started working in a motorcycle company that would build bikes with original frames and powertrains in 1993. According to his company website, he started the business under the name of Hanlon Manufacturing before changing the name of the defunct Excelsior-Henderson in 1996. The company’s first and only motorcycle, the Super X, named after and based on an older Excelsior-Henderson bike, was revealed in 1996 in Sturgis and went into production in 1998. You can see one of the company employees burnout on one in the video above. According to Mecum, the company built just under 2,000 units before shutting down in 1999.

As to how this is a potential shortcut for budding motorcycle manufacturers, the purchase of the Excelsior-Henderson brand comes with all of the company’s intellectual property. This includes various marketing elements such as logos, branding, and websites, but it also includes full designs of frames and engines used by the company, as well as expired patents. All of these things would be a godsend for a new motorcycle business, as it would provide a bit of a starting point, rather than starting from scratch. The brand and associated intellectual property will be offered for sale at the Mecum Las Vegas motorcycle auction which will run from January 23, 2018 to January 27, 2018.

Related video:

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Legendary brand and IP of Excelsior-Henderson motorcycles for sale

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One of America’s legendary motorcycle brands will be auctioned off in January 2018, when the Excelsior-Henderson brand and all of its brands, web domains, motorcycle designs and expired patents will be sold in one lot.

The Excelsior-Henderson Intellectual Property Sale will be the culmination of the 27th Annual Mecum Las Vegas Motorcycle Auction at the South Point Hotel and Casino January 23-27, with the first lot going up for auction on Saturday, January 27.

The sale comes at an interesting time in motorcycle history, with the recent Future Market Insights (IMF) report on the global motorcycle industry predicting that the global motorcycle market would grow at a compound annual growth rate ( CAGR) of 4.6% from 2017 to 2027.

The IMF report sees a bright future for motorcycles over the next decade due to increasing urban congestion and the benefits of motorcycles as a convenient and cost-effective form of urban transportation.

Regarding in particular the logical market segment for all future Excelsior-Henderson motorcycles, the IMF report predicts that the cruising motorcycle segment is expected to grow by 47% over the next decade and specifically mentions that the rise of ” Cruising motorcycle clubs symbolized by the iconic motorcycles of the American giant Harley-Davidson and Indian has spurred the growth of the global market for conventional motorcycles. “

This completely original, unrestored 1912 Furnace set a world record for a Henderson earlier this year when it fetched $ 539,000 at Mecum’s Las Vegas auction in January. The Henderson 57 cubic inch (934cc) F-head four cylinder sold with original paint and tires.

Mecum auctions

With India, China and, to a lesser extent, Indonesia now being the main drivers of global two-wheeler sales growth, and the two markets thirsty for strong heritage brands, it is highly likely that the name which was once a mainstay of the “Big 3 Motorcycle Manufacturers” (Excelsior-Henderson, Harley-Davidson and Indian) can be sold overseas.

Our recent feature article on the Indian motorcycle market highlighted the identifiable trend towards heritage brands and how Royal Enfield (founded 1901) now dominates global sales of motorcycles over 250cc.

The success and status of Royal Enfield as one of the oldest motorcycle brands in the world is the main reason other long-standing brands have all partnered up or been acquired by an Indian motorcycle manufacturer in the in recent years: Peugeot (since 1901), Triumph (since 1902), BSA (since 1903) and Husqvarna (since 1903) being the main ones.

A century-old advertisement for the Excelsior 15-3 v-twin model

A century-old advertisement for the Excelsior 15-3 v-twin model

Excelsior

Excelsior-Henderson is the amalgamation of two original brands which were founded in 1912 and 1907 respectively, and became a symbol of America’s manufacturing and engineering prowess during the Roaring Twenties before falling victim to the Great Depression and go out of business in 1933.

The Excelsior-Henderson name was resurrected in 1993 with $ 100 million invested and around 2,000 motorcycles produced in 1997 and 1998, before the company managed to secure additional investment in 1999 and was partially sold.

The Super-X is Excelsior-Henderson's newest production model, the Super X, which began production in early 1999. The Super X was an all-new motorcycle with a new engine and frame, and all rights related to the production of the Super-X are said to be included in the sale (more details to be announced).

The Super-X is Excelsior-Henderson’s newest production model, the Super X, which began production in early 1999. The Super X was an all-new motorcycle with a new engine and frame, and all rights related to the production of the Super-X are said to be included in the sale (more details to be announced).

Mecum auctions

While Harley-Davidson production has endured since its founding in 1903, the third member of the Indian “Big 3” has had an even more tumultuous history since the original company closed in 1953, with no less than eight attempts. to revive the brand before its current owner, Polaris Industries, gave the name the corporate substance and support it needed for a full resuscitation.

Indian Motorcycles recently returned to professional flat circuit racing after more than 60 years of being away from the sport, sweeping the 2017 American Flat Circuit Championship and propelling Jared Mees to the 2017 AMA Grand National Championship.  With many promotional racing efforts underway across the globe, the Indian Motorcycle's profile appears to have returned to its glory days and the company now appears to have created the momentum necessary for long-term profitability.

Indian Motorcycles recently returned to professional flat circuit racing after more than 60 years of being away from the sport, sweeping the 2017 American Flat Circuit Championship and propelling Jared Mees to the 2017 AMA Grand National Championship. With many promotional racing efforts underway across the globe, the Indian Motorcycle’s profile appears to have returned to its glory days and the company now appears to have created the momentum necessary for long-term profitability.

Indian motorcycles

Indian Motorcycles recently returned to professional flat track racing after more than 60 years of being away from the sport, sweeping the 2017 US Flat Track Championship and propelling Jared Mees to the 2017 AMA Grand National Championship. With many promotional racing efforts underway across the globe, the Indian Motorcycle’s profile appears to have returned to its glory days and the company now appears to have created the momentum necessary for long-term profitability.

The mission statement of the company Excelsior-Henderson, which will auction

The mission statement of the company Excelsior-Henderson, which will auction

The immediate future of Excelsior-Henderson is now defined, and it will be sold in a very public show, broadcast live on the internet from Las Vegas on January 27, 2018.

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Does loyalty to the motorcycle brand still exist?

Thoughts on Motorcycle Brand Loyalty

It used to be conceivable that if you were happy with a new (or even used) motorcycle purchase, you would be more inclined to buy a newer model from the same manufacturer. But after seeing most of my cycling friends not following this trend, I started to question this thought process. This led to the inevitable question: “Is there still such a thing as motorcycle brand loyalty? In fact, I didn’t have to look very far to find an answer, I was a perfect candidate. I have owned many motorcycles over the years and have moved from an older model to a newer model made by the same manufacturer only once (eg a 1987 Kawasaki Ninja 750R to a Kawasaki ZX-7 of 1992).Does loyalty to the motorcycle brand still exist?So my answer to the proposed question would be a “no”. Whether it was style, price, technology, or a number of other factors, I chose to buy a competitor’s product from the current brand I was driving at the time. Now, if I said “yes” to that question, I’d probably be on my third or fourth generation Honda by now. But I am not. And I wondered what it would take for a company to build a brand that not only attracts customers, but also retains those customers three, four or five years later? Nowadays, motorcycle manufacturers have to accomplish both of these tasks. (and more) to increase their income and stay financially stable. That said, only a few in today’s market have a well-known and respected brand and have built a substantial relationship with their customers. For example, I would put Ducati on my list of super recognizable brands. The Italian brand understands how to not only market their product, but also the need for their customers to have a connection to the business…a family if you will. Jason Chinnock, CEO of Ducati North America, spoke about it at the launch of Ducati’s XDiavel: “The passion for two wheels, twin engines and beautiful roads is shared by everyone…as riders, we are part of a tribe, but we also embrace our individuality.

Ducati XDiavel 2016 sales record
Ducati XDiavel

Similar to Ducati, Harley-Davidson would absolutely be on the super recognizable list. While they may not be leading the landscape with cutting-edge technology, there’s no denying the fact that Harley-Davidson has built a brand and it’s recognized around the world. As Willie G. Davidson said, “When you look up the word ‘motorcycle’ in the dictionary, there’s a picture of a Harley next to it..“You could draw comparisons to other companies (BMW Motorrad is one that comes to mind), but these embody and embrace customer obsession. To test this view, I conducted an informal and asked poll: “Would you buy another [insert current motorcycle manufacturer here] and why/why not“The results? Ducati and Harley-Davidson riders are more likely to buy another ‘Duke’ or ‘Hog’ than say a rider who is only interested in maximum horsepower. I will point out that almost all the major players were represented (minus the MV Augustas and Benellis of the world. Aprilia, KTM, etc.) held their own despite their reduced marketing budgets I accept that these results may be skewed due to the small number of applicants and obviously does not reflect the shopping habits of the motorcycling community as a whole.What it does do however, is an insight into how important brand recognition is to a business.

2017 Harley-Davidson Street Glide Special Specs
Harley-Davidson Street Glide Special

Which brings us back to the original question:Is there still such a thing as motorcycle brand loyaltyI guess it depends on how you define loyalty. If you define it by “number of units sold to existing customers” and your numbers are off the charts, then yes, there is (and you have) brand loyalty. If however you define it as “the brand that has the cheapest product a customer would buy”, then no, there is no brand loyalty. operating costs are high and profit margins are slim Whether or not you drink one manufacturer’s Kool-Aid and spend your hard-earned money on another motorcycle from the same manufacturer that you currently ride is entirely up to you. you. In the meantime, it will be interesting to see which companies adapt their branding and marketing campaigns to an ever-changing atmosphere, in order to produce another model year of motorcycles and grow in the process.

The most reliable motorcycle brand? Not harley


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Domestic motorcycle makers Harley-Davidson and Victory have the highest rider satisfaction ratings, Consumer Reports reported today, but Japanese motorcycles are “much more reliable.”

These ratings are based on the magazine’s survey of over 11,000 subscribers who reported over 12,300 motorcycles from model years 2008 to 2014. Ten brands were surveyed.

Reliability ratings are based on failure rates for 4 year old bikes:

  1. Yamaha / Star (11% failure rate)
  2. Suzuki and Honda (12%)
  3. Kawasaki (15%)
  4. Victory (17 percent)
  5. Harley-Davidson (26 percent)
  6. Triumph (29%)
  7. Ducati (33 percent)
  8. BMW (40%)
  9. Can-Am (42%)

“But owner satisfaction – that is, happiness – is an entirely different measure of reliability,” says Consumer Reports.

Satisfaction ratings are based on the number of owners “who said they would definitely buy the same bike if they had to start all over again”. The winners are:

  1. Victory (80 percent)
  2. Harley-Davidson (72 percent)
  3. Honda (70 percent)

Comfort, however, seems to be the key to satisfaction.

Consumer Reports satisfaction categories include acceleration, comfort, fun, and style, with comfort ratings closest to satisfaction ratings.

Victory took it there, being the only brand to achieve the magazine’s highest comfort rating. Ducati, Kawasaki, Suzuki and Triumph obtained the lowest comfort rating.

Handling was the only other category of satisfaction with a remarkable mark:

The Can-Am, from Canadian manufacturer BRP, with its distinctive three-wheelers (or tricycles), was rated as having average handling satisfaction – a lower rating than any other brand.

Consumer Reports’ full motorcycle analysis will be featured in the May issue of the magazine.

What is your favorite brand of motorcycle? Sound off in a comment below or on our Facebook page.

Disclosure: The information you read here is always objective. However, sometimes we receive compensation for clicking on links in our stories.

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Polaris plans to abandon unprofitable Victory Motorcycle brand

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SPIRIT LAKE, Iowa (AP) – Polaris Industries will stop manufacturing its Victory motorcycles so that it can focus on its Indian Motorcycle brand and other products.

Polaris announced Monday that it is closing the unprofitable Victory brand after 18 years. The motorcycles were produced at the Minneapolis-based company’s factories in Spirit Lake, Iowa, and Spearfish, South Dakota.

The company has decided that its Indian Motorcycle brand has better prospects for growth, said Scott Wine, CEO of Polaris.

“This decision will improve the profitability of Polaris and our global motorcycle business, and significantly improve our competitive position in the industry,” he said.

Polaris said it has lost money on Victory in three of the past five years after the peak in sales of heavy-duty motorcycles in 2012. The brand only accounted for about 3% of total Polaris sales.

Jefferies analyst Trevor Young said the move came as a surprise, but will likely help Indian Motorcycle sales. The Indian brand is the second behind Harley-Davidson on the market.

“In the medium term, we think it’s positive because it looks like Polaris is doubling over Indian,” Young said in a research note.

The company will detail its earnings outlook for the year when it releases its fourth quarter earnings report on January 24.

UBS analyst Robin Farley noted that the move would wipe out an American motorcycle brand, but Harley-Davidson might not be able to take advantage of it as its customer base ages and Indian Motorcycle gains market share.

Polaris said it will help dealers liquidate their remaining Victory motorcycles and continue to produce parts for the motorcycles for another 10 years.

About 400 dealers across the country have sold Victory motorcycles, although about 150 of them also sell Indian motorcycles.

In addition to motorcycles, Polaris manufactures ATVs, snowmobiles, the three-wheeled Slingshot roadster and other vehicles.

Polaris factories in Iowa and South Dakota will continue to produce Indian motorcycles. It is not known how many jobs will be lost in these factories with the end of production of Victory.

The company’s Slingshot roadsters are manufactured in Huntsville, Alabama.

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Polaris says it’s the end of the line for Victory motorcycles

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Polaris Industries will be leaving the Victory Motorcycle brand it started from scratch 18 years ago, citing a mixture of competitive pressures and lack of market share.

The Madinah-based company’s announcement on Monday will not affect Polaris’ fast-growing Indian Motorcycle brand or other divisions, officials said. CEO Scott Wine said the “dissolution” of the Victory brand will begin immediately.

“Victory has struggled to establish the market share necessary to be successful and profitable. Competitive pressures from a tough motorcycle market have increased headwinds for the brand, ”Wine said in a statement.

Victory’s market share in the motorcycle market fell to just 2% last year from 3% in 2013. Wine said the company has decided to focus on the Indian brand given its strong performance. and its growth potential and the significant additional investments that would be required for Victory. to succeed.

Polaris will assist dealers in liquidating existing Victory inventory and will continue to provide parts and service for 10 years and honor warranty coverage accordingly.

Polaris said it “remains committed to maintaining a presence” at the Spirit Lake, Iowa facility, where Victory and Indian bikes are now manufactured. It also remains committed to its new plant in Huntsville, Alabama, which manufactures, among other things, the Slingshot three-wheeled motorcycle.

It is unclear how factory employment might be affected at the end of Victory.

Dealers are taking the news as best they can. “We’ve put a lot of money into this so we’re sad to see it go,” said Jamie Kurkowski, assistant sales manager at Mies Outland at Watkins, the state’s largest Polaris dealership.

“We’ve had years where we’ve sold 150 Victories a year,” Kurkowski said. “Lately it’s been around 75 and 100 wins a year. But what are you going to do? It seems to me that it was a profit margin problem.

While Polaris has devoted a lot of energy in recent years to buying and relaunching the Indian Motorcycle brand, the launch of the Victory motorcycle came first and represented a bold attempt at product diversification.

When the first Victory motorcycle rolled off the Spirit Lake assembly line in 1998, it expanded Polaris’ product line beyond snowmobiles, four-wheeled all-terrain vehicles and personal watercraft. Since then, Polaris has designed and produced nearly 60 Victory models which have won 25 industry awards.

The experience, knowledge and infrastructure gained from launching Victory gave company officials the confidence to acquire and grow the Indian Motorcycle brand, Wine said. “So I would like to express my gratitude to everyone associated with Victory Motorcycles and celebrate your many contributions. “

For the first nine months of 2016, Victory and Indian motorcycle sales were approximately $ 603 million. That’s roughly $ 192 million for the first nine months of 2012, when the bulk of reported sales in this category were for Victory motorcycles.

Motorcycles now account for about 15 percent of Polaris’ annual sales of $ 4.7 billion.

Polaris stock fell 3.3% to close at $ 83.72 per share on Monday. It is trading at almost half of its value in February 2015.

The decision to close the Victory Line did not surprise Wall Street analysts. The end of Victory is just “as some in the industry had surmised since the launch of Indian,” UBS analyst Robin Farley said.

“Victory’s sales had peaked in 2012 before Indian was introduced in 2013. And Victory had declined every year after that as the business had not been profitable… for three of the last five years,” he said. she declared. “We expect this to be neutral to positive” for the earnings outlook for Polaris. “

The product change comes at a difficult time for Polaris, which has battled a downturn in the recreational sports industry and massive recalls of its four-wheeled ATVs and Indian motorcycles due to the potential fire hazard. Research, repairs, warranty, legal and other fees associated with recalls have cost Polaris more than $ 120 million to date.

The company is expected to reveal the costs of shutting down the Victory brand next week, when it releases its fourth quarter results.

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Polaris plans to drop unprofitable Victory Motorcycle brand – Twin Cities

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Polaris Industries will stop manufacturing its Victory motorcycles so that it can focus on its Indian Motorcycle brand and other products.

Polaris announced Monday that it is closing the unprofitable Victory brand after 18 years. The motorcycles were produced at the company’s Medina-based factories in Spirit Lake, Iowa, and Spearfish, SD

The company has decided that its Indian Motorcycle brand has better prospects for growth, said Scott Wine, CEO of Polaris.

“This decision will improve the profitability of Polaris and our global motorcycle business, and significantly improve our competitive position in the industry,” he said.

Polaris said it has lost money on Victory in three of the past five years after the peak in sales of heavy-duty motorcycles in 2012. The brand only accounted for about 3% of total Polaris sales.

Jefferies analyst Trevor Young said the move came as a surprise, but would likely help Indian Motorcycle sales. The Indian brand is the second behind Harley-Davidson on the market.

“In the medium term, we think it’s positive because it looks like Polaris is doubling over Indian,” Young said in a research note.

The company will detail its earnings outlook for the year when it releases its fourth quarter earnings report on January 24.

UBS analyst Robin Farley noted that the move would wipe out an American motorcycle brand, but Harley-Davidson might not be able to take advantage of it as its customer base ages and Indian Motorcycle has gained market share.

Polaris said it will help dealers liquidate their remaining Victory motorcycles and continue to produce parts for the motorcycles for another 10 years.

About 400 dealers across the country have sold Victory motorcycles, although about 150 of them also sell Indian motorcycles.

In addition to motorcycles, Polaris manufactures ATVs, snowmobiles, the three-wheeled Slingshot roadster and other vehicles.

Polaris factories in Iowa and South Dakota will continue to produce Indian motorcycles. It is not known how many jobs will be lost in these factories with the end of production of Victory.

The company’s Slingshot roadsters are manufactured in Huntsville, Alabama.

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A new motorcycle brand springs from a computer

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WHEN the covers of the Vanguard Roadster are removed at the New York Motorcycle Show on December 9, the moment will mark the launch not only of a new muscle bike, but also of a new brand with big ambitions. Vanguard is a bold startup that believes it can use the increasing digitization of manufacturing to ride with the pack of long-established bike companies, such as Honda, Yamaha, Harley-Davidson, BMW and others, who are ready to sell some 500,000 motorcycles. and scooters in America this year.

This may sound laughable. So far, Vanguard has built a grand total of one machine. At around $30,000, with a 1.9-liter V-twin engine, it’s priced top of the line (although well below the price of some superbikes, which can cost three times as much). But if Vanguard is successful, within a few years it will be selling several thousand motorcycles a year from a range of several different models.

What allows a startup to aim so high is how digital technologies reduce the cost of entry for manufacturing companies that were once considered the preserve of giants. This is especially the case in the long and expensive product development process. From sketches and clay models to component engineering and testing, it took an automaker five years or more to bring a new vehicle to market. It’s just as slow for bike manufacturers.

Some automakers can now do the job in just two, using three-dimensional computer-aided design, engineering and simulation systems. Indeed, the product – a car, motorcycle or even an airplane – exists in digital form where it can be sculpted and tested long before anything physical is built. It is also possible to simulate production methods.

This is the approach of Vanguard, created in 2013 by François-Xavier Terny, a former management consultant, and Edward Jacobs, a motorcycle designer. Despite the large producers’ lack of resources – at the moment the company has only a handful of employees – it used software (in this case Solidworks from Dassault Systèmes, a French company) to design a digital motorcycle before turning it into a real one. These systems benefit from falling prices and increasing performance in computing power. “We now have the same level of design and engineering tools as the big guys, which would have been impossible ten years ago,” Terny says.

Digital designs also give the company easier access to global suppliers who will offer the best prices for the parts they need. Design files can simply be emailed to a large network of engineering firms that offer their services online.

After road testing and further development is complete, production of the Roadster is expected to begin sometime in 2018 at a renovated industrial unit at Brooklyn Navy Yard in New York City, which is now home to a number of manufacturing companies. This is another feature of how factories are changing rapidly: with digital engineering, cheaper automation and new production techniques such as 3D printing, it may be possible to speed up manufacturing in town centers.

This article appeared in the Business section of the print edition under the headline “Digital rider”

Ducati CEO aims to protect motorcycle brand’s aura as sales increase

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BOLOGNA, Italy – Since a surprise takeover in 2012 by German automaker Volkswagen, Italian sports motorcycle maker Ducati has experienced a much-needed era of financial stability that it has seen to record record sales.

But don’t expect Ducati motorcycles to start flooding the market. CEO Claudio Domenicali is focused on protecting the aura of exclusivity that surrounds the brand, which is best known for its success on global racing circuits.

“We will remain a premium brand,” he said recently at the factory and company headquarters in the Borgo Panigale district of Bologna.

Ducati sold 7,400 motorcycles in June, a 60% increase from June 2015. And in the first half of the year, the company increased sales by 22% to a record 32,600 motorcycles.

This year’s sales include 9,000 deliveries of the Scrambler, a new retro-styled motorcycle aimed at customers who may not have traditionally considered buying a Ducati. Some enthusiasts have criticized the laid-back Scrambler – with its own yellow logo and its own line of clothing and accessories – as a break from Ducati’s racing roots. The 75 horsepower of the Scrambler, for example, is only a fraction of the 205 horsepower of Ducati’s premium Panigale 1299 S superbike.

Domenicali ignores these concerns.

“It’s part of a character that’s more focused on lifestyle and ease of living,” said Domenicali, noting that Ducati still sells a range of high-performance road bikes – in their traditional red paint.

Domenicali was appointed CEO of Ducati in 2013, a year after the takeover of the company by Volkswagen, a subsidiary of Volkswagen. Previously, he led Ducati’s racing division, led research and development, and served as general manager of operations and product development.

The Volkswagen buyout, he says, was fundamental in boosting Ducati sales – not only by providing stable ownership, but also by focusing on customer satisfaction, as opposed to mere financial returns.

“It changes the world, you know?” Said Domenicali. “Because you don’t just report to the stock exchange or the banks and try to satisfy them, but try to satisfy the customer,” he said.

Ducati’s racing heritage is something that is as fundamental to the brand as it is to iconic sports cars built 25 miles to the west, he said.

“We like to think we’re like Ferrari, but Ferrari is a dream and Ducati is a dream you can make,” he said. “Because you can actually buy a Ducati.”

After Audi’s purchase of Ducati, the performance division of rival luxury automaker Mercedes-Benz, AMG, bought a 25 percent stake in Italian sports motorcycle maker MV Agusta in 2014. And BMW makes motorcycles since before they started producing cars. Motorcycles help drive young customers to car manufacturers’ showrooms, Domenicali said.

“They gain the sexy side of the brand,” he said. “Cars, of course, are interesting, but sometimes they aren’t as exciting as bikes.”

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Which motorcycle brand has owners the most satisfaction?


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Most of the other satisfaction categories scored close across all brands, with management being the other exception. Can-Am, with its distinctive three-wheeler, was rated as having average handling satisfaction, lower than any other brand. In our experience, Can-Am Spyders lack the natural agility associated with traditional motorcycles. It’s not a bad thing, but the driving experience is quite different. (The new Spyder F3 models aim to address some criticism, by increasing power and agility, and adding more adjustment options for comfort.)

If you are considering a big V-twin or touring bike, it would be wise to take a Victory for a test drive. Victory has not only excelled in owner satisfaction, but the company has also demonstrated reliability, which places it almost on par with major Japanese brands.

For a more diverse model selection, Honda presents itself as a safe choice, performing both in terms of owner satisfaction and reliability.

Regardless of the brand, an important idea from our over 11,000 subscribers who responded is that comfort matters. Be sure to focus on this factor when doing a test drive and, if necessary, explore the handlebar and peg numbering options to improve on the factory default setup. Many motorcycles, especially the newer models, have significant options for such adjustments.

Visit our Motorcycle Buying Guide to see our full motorcycle owner satisfaction and reliability ratings.

Jeff Bartlett

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Honda becomes the best-selling motorcycle brand in Canada

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MARKHAM, Ontario – (COMMERCIAL THREAD) – Honda Motorcycle is proud to be the # 1 selling motorcycle brand in Canada. In 2014, Honda achieved almost 20% market share, with total sales of 10,930 motorcycles, more than 1,000 units ahead of its closest competitor.

“Motorcycles are at the very heart of the Honda brand. This is where our business started and we are extremely proud to have achieved the # 1 sales position in Canada, ”said Jerry Chenkin, President and CEO of Honda Canada Inc.

Honda was the best-selling brand in the Off Road Recreation, Dual Sport and Sport categories in 2014. In the fiercely competitive world of entry-level sports motorcycles, Honda also took the largest market share with the CBR500R and the MSX125 Grom in the lead.

Honda also celebrated impressive success in motorcycle racing this year. Honda riders have won both the Canadian MX Championship title as well as the Canadian Superbike Championship title. Winning both titles is an extremely rare achievement, of which Honda is extremely proud.

This marks Honda’s return to the top of sales in Canada for the first time since 2007.

About Honda Canada Moto
Honda Canada Inc. was founded in 1969 and is the sole distributor of Honda motorcycles, scooters, ATVs and side-by-side vehicles in Canada. The Motorcycle Division of Honda Canada is responsible for the sales, marketing and operational activities of these products through authorized Honda dealers. For more information on Honda motorcycles, please visit http://motorcycle.honda.ca.

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The timeless rebellion of Matchless, Britain’s oldest motorcycle brand

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With expertise in creating leather gear to wear for racing, the company’s signature design brings finesse and balance to the epitome of motorcycle grunge.

MOver a century ago, Matchless, Britain’s oldest motorcycle brand, unwittingly created the first version of biker chic with a line of leather clothing intended for racing. next season [Spring/Summer 2014]Matchless releases its first fashion collection, with Kate Moss as its muse.

A father and son team – Henry, Charlie and Harry Collier – founded Matchless in 1899 and produced their first motorcycle in 1901; on its tank, a soon recognizable winged “M”. In addition to bicycles, the Colliers created clothing that provided protection for cyclists. In the Roaring 1920s, the brand developed the first leather to wear during races and distributed its Matchless Wear catalog to enthusiasts. The silhouettes nodded to trends and provided a dress code for the open road.

Marlon Brando, intoxicated by the freedom of his twin, reversed the logo in the 1950s; for spring, the “M” is right side up and sewn on Moss’ sleeve. Soho side zip jackets, slim waisted Kensington and legendary Notting Hill jackets are expertly executed in black, white, green, burgundy and beige. Once put on, a rebellious attitude is sure to rub off on riders, or simply experienced wearers.

This feature originally appeared in the Fall/Winter 2013 issue of Document.

POLICE: Thursday’s murder involved botched Craigslist motorcycle sale – News – Savannah Morning News

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The fatal Thursday morning shooting of a man at Berwick Plantation was the result of a botched sale of a motorcycle advertised on Craigslist, Savannah-Chatham police said today.

Investigators believe Thai Lam, 26, was trying to sell his Yamaha Ninja and advertised it on Craigslist. And an acquaintance of Lam said someone needs to take a look at the Yamaha at his Berwick home on Heritage Way, said Gena Moore, spokesman for the Metro Police.

At around 11:30 a.m., gunshots rang out in the normally quiet West Chatham neighborhood and Brandon Kent, 26, was seen leaving Berwick on Lam’s motorbike just as police arrived. Meanwhile, Lam was rushed to Memorial University Medical Center where he was pronounced dead.

Kent led the metro police in a chase south on Ogeechee Road to Ga. 204. At one point, a pickup truck not involved in the chase collided with one of the police cars, Moore said.

Subway officers watched the motorcycle arrive at an apartment complex in the Georgetown area and deployed a tactic called perimeter, which allows them to monitor all traffic entering and exiting the area, Moore said.

An officer spotted Kent in a black sport utility vehicle and was taken into custody, she said.

Kent has been charged with murder and this afternoon was in Chatham County Jail awaiting a preliminary hearing.

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The most exotic January motorcycle sale in the world …

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1 of 1

Forget about discounted M&S underwear and cheap microwaves, check out these awesome specials about to be unloaded by the world’s best custom motorcycle builders.

Roger Goldammer’s superb Nortorious supercharged cafe racer and experimental two-stroke 250 broke the monotonous, endless stream of American v-twin choppers using engines you never dreamed of.

The Nortorious used half of a Harley-style air-cooled twin to create a 965cc single. Just to make the single engine more interesting, a supercharger was put on the cylinder to give the bike 80 hp. The mental motor was then adapted to a frame design based on a 50 year old Norton, with drum brakes!

The Experimental is an earlier Goldammer project and uses fewer unique pieces, but the result was just as exceptional. A modified Honda CR250R frame contains a BRC two-stroke double parallel kart engine. The geometry is long and low, with a minimalist and unique bodywork. The finished bike was then timed at the Bonneville Salt Flats, reaching an impressive speed of 128 mph!

Roger Goldammer told MCN: “I am selling them because, well, I have in my possession all the bikes that I have built in the last five years… and too many invoices! “
Nortorious is on sale for £ 80,000 and Experimental is on sale for an asking price of £ 73,438.

Contact: 001 250 764 8002

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