TVS Motor Company today announced that its premium Apache motorcycle brand has reached the 4 million mark in global sales.
Launched in 2005, the TVS Apache series is one of the country’s fastest growing premium motorcycle brands, with a strong presence in global markets.
KN Radhakrishnan, director and chief executive of TVS Motor Company, said one million total sales were made in the past two years alone.
He said that over the years, ambitious young riders have shown a keen interest in high-end performance-oriented motorcycles. As a result, the TVS Apache brand has gained immense popularity among motorcycle enthusiasts around the world.
The Apache motorcycle platform showcases the company’s technological prowess, using years of experience and racing pedigree.
“With a range of motorcycles from 160cc to 310cc, our focus on premiumization has enabled us to offer our customers many advanced features and technologies, including RT-Fi engine technology, GTT (Glide Through Technology), Modes control, SmartXonnect and slip clutch, âhe said.
To commemorate the 4 million worldwide sales celebrations, TVS Motor Company, together with its customers TVS Apache, created the “longest checkered flag” spanning a length of 957 feet and set the record in the record books of Asia and the Book of India. Records for the creation of the longest checkered flag at its TVS Mysore factory.
TVS Apache Series, the premium motorcycle brand, spans two categories – Naked and Super Sports. The RTR (Racing Throttle Response) series, encompassing the range of TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V are the existing offerings in the naked motorcycle category.
On the Super Sport front, the brand introduced the TVS Apache RR 310 (Race Replica) as the first to enter the super premium category in 2017, which asserts superior performance and driving dynamics, combined with a robust and expressive design. . The TVS Apache RR 310 motorcycle is packed with superior racing tech features including wire throttle technology, four riding modes, a 5 ” TVS SmartXonnect-compatible vertical TFT display and more.