Royal Enfield has taken the world market by storm. It all started in 2018, when the once-obscure Indian motorcycle maker launched one of the best retro-styled bike duos on the market. I’m talking about the Interceptor 650 and the Continental GT 650, Royal Enfield’s claim to world fame. Both the Interceptor 650 and the Continental GT 650 have attracted large audiences around the world.
That said, Royal Enfield recently took a pretty impressive step in the Land Down Under. In New Zealand, Royal Enfield took the crown as the best-selling motorcycle brand by sales in the mid-size motorcycle segment. Comprised of motorcycles with a displacement of 250cc to 1000cc, Royal Enfield has overthrown industry giants in the New Zealand market and continues to stand out with an impressive fleet of classically styled machines. In its official press release, Royal Enfield says it has seen a remarkable affinity with the brand through its charming retro-styled bikes that cater to all types of riders.
Vimal Sumbly, Asia Pacific Sales Manager (APAC) at Royal Enfield, expressed his enthusiasm for this achievement: “We are absolutely delighted to have become the first midsize motorcycle brand in New Zealand. Royal Enfield has focused on growing and leading the middleweight segment market across the globe and becoming a truly global motorcycle brand. We have constantly grown our network, reach, products, apparel, GMA line and offerings to appeal to customers. In fact, since entering Australia and New Zealand we have received great feedback and love from motorcycle enthusiasts.
Likewise, Joseph Elasmar, CEO of Urban Moto Imports, responsible for sales and distribution of Royal Enfield in Australia and New Zealand, said: “We are really proud of our association with Royal Enfield in Australia and Australia. New Zealand, while being able to share the same brand values. We have a bright future ahead of us, especially in the mid-size motorcycle segment. Royal Enfield’s unique form of motorcycling centers on the idea of an absolute connection between the rider, the machine and the terrain it traverses. This is what we call ‘Pure Motorcycling’.
Royal Enfield continues to prove itself as a force to be reckoned with in the global motorcycle industry. Having recently launched the Meteor 350, a small displacement cruiser suitable for beginners, the brand is attracting even more riders for the first time in the motorcycle lifestyle. On top of that, Royal Enfield has some very exciting motorcycles in the works, so be sure to keep your eyes peeled for the company’s upcoming launches.