The rights to the iconic British motorcycle brand were acquired by Mahindra’s subsidiary, Classic Legends, which manufactures the Jawa motorcycles.
Motorcycle brand BSA to be relaunched with new model announced in December 2021
BSA Motorcycles will be making a comeback with an all-new model to be launched early next month. Indeed, Classic Legends, the parent company of Jawa Motorcycles, which also owns the rights to the BSA brand, announced on social networks that the BSA brand was indeed making a comeback. The brand will be relaunched with an all-new model of modern classic motorcycle, which will be unveiled to the public at Motorcycle Live on December 4, 2021 in Birmingham, UK. Further details on the new model will be announced at the show, but it could well be a modern classic 650cc model, bearing the BSA nameplate.
Read also: New BSA 650 cc motorcycle spotted in test
The return of a legend. #BSAisBack.
– Official BSA Motorcycles (@bsamotorcycles_) November 24, 2021
Read also: The BSA electric motorcycle will be developed by Jawa’s parent company
The official BSA Motorcycles Twitter account has confirmed the return of the BSA brand. The grip tweeted the first official confirmation that the BSA brand is indeed back.
“Return of a legend. #BSAisBack. We’ve evolved, but our DNA remains unchanged,” the post said in the tweet, with a short video showing the new BSA motorcycle brand logo.
Read also: Anand Mahindra confirms new BSA motorcycle is under development
In the 1950s and 1960s BSA was one of the most popular British motorcycle brands across the world, along with Triumph, Norton and Royal Enfield. While Royal Enfield closed in the UK in the 1950s, it continued to thrive in India and is now a fully Indian brand, owned by Eicher Motors, headquartered in Chennai. Norton Motorcycles was acquired by Indian firm TVS Motor Company in 2020 for £ 16million. Triumph is the only UK brand whose ownership, heritage and manufacture are still concentrated at its headquarters in Hinckley, UK.
Meaning Birmingham Small Arms Company Ltd, BSA was founded in 1861 for the production of firearms. The brand’s motorcycles division was established in 1903 and the first motorcycle was introduced in 1910. The brand became the largest supplier of motorcycles to the Allied forces during World War II. In the 1950s, BSA was the world’s largest motorcycle manufacturer, with one in four motorcycles sold worldwide bearing the BSA badge. The company has also enjoyed phenomenal success on the racetrack, with notable wins in Daytona and Santa Catalina.
BSA Motorcycle Company ceased operations in the 1970s, but the trademark and rights to the motorcycle company were acquired by Classic Legends Private Limited, a subsidiary of Indian group Mahindra in 2016. A new gasoline-powered motorcycle, including the engine would be around 650 cc. The move, will be unveiled at this year’s Motorcycle Live, to be held in Birmingham from December 4-12, 2021. The relaunched BSA Motorcycle Company is also expected to produce electric motorcycles, with a £ 4.6million grant from the Kingdom -United. government for the development of zero emission motorcycles. The new BSA already has an R&D and technology center just outside the Midlands, UK, and production is expected to start soon.
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