Home Motorcycle brand The timeless rebellion of Matchless, Britain’s oldest motorcycle brand

The timeless rebellion of Matchless, Britain’s oldest motorcycle brand


With expertise in creating leather gear to wear for racing, the company’s signature design brings finesse and balance to the epitome of motorcycle grunge.

MOver a century ago, Matchless, Britain’s oldest motorcycle brand, unwittingly created the first version of biker chic with a line of leather clothing intended for racing. next season [Spring/Summer 2014]Matchless releases its first fashion collection, with Kate Moss as its muse.

A father and son team – Henry, Charlie and Harry Collier – founded Matchless in 1899 and produced their first motorcycle in 1901; on its tank, a soon recognizable winged “M”. In addition to bicycles, the Colliers created clothing that provided protection for cyclists. In the Roaring 1920s, the brand developed the first leather to wear during races and distributed its Matchless Wear catalog to enthusiasts. The silhouettes nodded to trends and provided a dress code for the open road.

Marlon Brando, intoxicated by the freedom of his twin, reversed the logo in the 1950s; for spring, the “M” is right side up and sewn on Moss’ sleeve. Soho side zip jackets, slim waisted Kensington and legendary Notting Hill jackets are expertly executed in black, white, green, burgundy and beige. Once put on, a rebellious attitude is sure to rub off on riders, or simply experienced wearers.

This feature originally appeared in the Fall/Winter 2013 issue of Document.