Update: 12 October 2020 13:15 STI
Hosur (Tamil Nadu) [India], Oct. 12 (ANI / NewsView): TVS Motor Company, a renowned manufacturer of two-wheelers and three-wheelers in the world, today celebrates the milestone of 4 million worldwide sales for its premium motorcycle brand, TVS Apache.
Launched in 2005, the TVS Apache series is the country’s fastest growing premium motorcycle brand, with a strong presence in global markets.
âThis is an important day for us at TVS Motor Company as we reach 4 million worldwide sales milestone for our premium motorcycle brand, TVS Apache. Over the years, ambitious young riders have shown a keen interest in high-end performance-oriented motorcycles. As a result, the TVS Apache brand has gained immense popularity among motorcycle enthusiasts around the world, âsaid KN Radhakrishnan, Director and CEO of TVS Motor Company, while commenting on this milestone.
âThe Apache motorcycle platform showcases the company’s technological prowess, using years of experience and racing pedigree. With a range of motorcycles from 160cc to 310cc, our focus on premiumization has enabled us to offer many leading features and best-in-class technologies to our customers, including RT-Fi engine technology, GTT (Glide Through Technology), Riding Modes, SmartXonnect and Slipper Clutch â, added KN Radhakrishnan.
“Our journey to reach this milestone is one filled with exemplary efforts that have made TVS Apache a truly global brand. This milestone is an affirmation of our commitment to deliver superior products to our discerning customers,” added Radhakrishnan .
To commemorate the 4 million worldwide sales celebrations, TVS Motor Company, together with its customers TVS Apache, created the “longest checkered flag” at 957 feet in length. Procuring images of their customers around the world, the flag is an expression of gratitude for their love and faith in the brand. With over 2,000 images, the Checkered Flag set the record in the Asia Book of Records and India’s Book of Records for the creation of the longest checkered flag at its TVS Mysore factory.
TVS Apache Series, the premium motorcycle brand, spans two categories – Naked and Super Sports. The RTR (Racing Throttle Response) series, encompassing the range of TVS Apache RTR 160, TVS Apache RTR 160 4V, TVS Apache RTR 180 and TVS Apache RTR 200 4V are the existing offerings in the naked motorcycle category.
On the Super Sport front, the brand introduced the TVS Apache RR 310 (Race Replica) as the first to enter the super premium category in 2017, which asserts superior performance and driving dynamics, combined with a robust and expressive design. . The TVS Apache RR 310 motorcycle is packed with superior racing tech features including wire throttle technology, four riding modes, a 5 ” TVS SmartXonnect-compatible vertical TFT display and more.
The TVS Apache series has created a series of experiential initiatives to connect with its customers.
The Apache Owners Group (AOG) is a community for like-minded customers to share their enthusiasm for performance motorcycling. The community spans 52 cities in India and major international markets with a fraternity of over 30,000 customers.
Apache Racing Experience (ARE) began in 2007 as a platform for Apache owners to gain exclusive and direct experience of harnessing racing DNA in their motorcycles under the guidance of champion riders. TVS Racing. In addition, the brand also hosts exciting stunt shows under the banner of Apache Pro Performance (APP) and Apache Pro Performance Extreme (APPX), which creates widespread customer engagement.
In 2019, the company debuted with the 1st edition of its flagship event – TVS MotoSoul to connect with Apache owners and motorcycle enthusiasts across the world and celebrate their love and passion for performance motorcycles.
TVS Motor Company is a reputable two- and three-wheeler manufacturer and is the flagship company of the $ 8.5 billion TVS group. We believe in promoting progress through mobility. Rooted in our 100 year heritage of customer trust, value and passion and accuracy, we pride ourselves on manufacturing the highest quality internationally aspirated products through innovative and sustainable processes. We strive to deliver the most superior customer experience to all of our touchpoints in 60 countries.
We are the only two-wheeler company to have received the prestigious Deming Prize. Our products have been leading in their respective categories in the JD Power IQS and APEAL surveys for five years. We have been ranked # 1 in the JD Power Customer Service Satisfaction Survey for four consecutive years.
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