Commenting on the acquisition, Sudarshan Venu, Deputy Managing Director of TVS Motor Company, said, âThis is a critical time for us at TVS Motor Company. Norton is an iconic British brand celebrated around the world and offers us a huge opportunity to grow globally. This transaction is part of our efforts to meet the aspirations of demanding motorcycle customers. We will extend our full support for Norton to regain its glory in the international motorcycle landscape, âadding that Norton will continue to maintain its distinctive identity with dedicated and specific business plans.
âTVS Motor will work closely with customers and employees to build the success and preeminence of the Norton Motorcycles brand and we look forward to growing together globally in the years to come,â he concluded. .
TVS Motors is very excited to incorporate the remarkable brand into its product portfolio and hopes to leverage its global supply chain know-how to make Norton motorcycles even more popular and grow over many years. new markets. Norton, as a company, has had a pretty checkered past with filing for bankruptcy in the UK due to its cash flow issues. TVS says there is a strong synergy between the brands and looks forward to taking this British brand to new heights.