Norton owns the brand of four motorcycle names in India, and the brand is expected to debut here in the near future.
In April of last year, TVS Motor Company acquired UK-based motorcycle manufacturer Norton. Now, according to a recent media report, TVS may be considering launching the British brand in India. There is no clear timeline as to when Norton will debut in our market, but it is expected to happen in the near future.
Norton currently owns the brand of four names in India: Norton Commando, Norton Altas, Norton Manx and Norton Fastback. The manufacturer specializes in retro themed motorcycles, medium to large displacement, ranging from 600cc to 1200cc. This makes it a natural competitor to Royal Enfield, which is currently considering expanding its range in the 350cc to 650cc range in the Indian market.
TVS is not the only Indian two-wheeler manufacturer intending to capture the premium motorcycle market in India. Hero MotoCorp has partnered with Harley-Davidson and will manage all of its operations in India. Even Bajaj seems to have plans in that direction, and he even filed a trademark for Excelsior-Henderson, a former US-based motorcycle brand, last year in India.
With Norton, TVS might be able to enter the premium motorcycle market in India. However, Royal Enfield currently dominates this space and TVS would have to work extremely hard to be able to break RE’s hold on the segment. It would be interesting to see what TVS has in store for us.
Currently, the biggest motorcycle in the TVS lineup is the Apache RR 310, which was co-developed with BMW and shares its platform with the BMW G310 R and G310 GS. It is powered by a 312.2cc, liquid-cooled, reverse-tilt, single-cylinder engine. This engine is capable of generating a maximum power of 34 hp and a maximum torque of 27.3 Nm, and is associated with a 6-speed sequential gearbox.
According to speculation, TVS could also introduce an adventure motorcycle based on the same engine and platform as the Apache RR 310, but there has been no official word on this. If this is true, this next TVS adventure bike would undermine the BMW G310 GS and the KTM Adventure 390, and thus become a good value product.