Home Motorcycle brand What was the best-selling European motorcycle brand in the United States in July?

What was the best-selling European motorcycle brand in the United States in July?

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Triumph Motorcycle is growing in a declining market

Experiencing 12% growth in July 2018 compared to July 2017, Triumph Motorcycles America reports that Triumph was the No. 1 European motorcycle brand in the US market during the month of July. Despite the overall market decline, not only in July, but as an overall effect of fewer new riders, Triumph Motorcycles retail performance was boosted by continued strong performance across all models of adventure, modern classic and roadster. segments.

July’s retail sales performance is a direct result of the tireless efforts of the entire Triumph dealer network and demonstrates an incredible level of consumer demand for Triumph motorcycles.said Rod Lopusnak, National Sales Manager. “I would like to thank our dealer network for their hard work and dedication to ensuring the success of the Triumph brand..”

Boosted, no doubt, by the resounding success of the Bonneville Bobber, which has been the best-selling motorcycle in Triumph’s 115-year history.

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Further reading

Motorcycle manufacturers scramble for new riders

Motorcycle manufacturers are scrambling to find new riders - image 725024

See our article on the decrease in the number of new runners.

Triumph Bonneville Bobber

2017 - 2020 Triumph Bonneville Bobber - image 774573

See our review of the Triumph Bonneville Bobber.

Triumph Bonneville Bobber Black

2018 - 2019 Triumph Bonneville Bobber Black - image 765192

See our review of the Triumph Bonneville Bobber Black.

Triumph Bonneville T120 / T120 Black

2016 - 2020 Triumph Bonneville T120 / T120 Black - image 766960

See our review of the Triumph Bonneville T120 / T120 Black.

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Read more Triumph news.